A friend of mine sent me a hardcopy of this book about the importance of digital PR and digital PR techniques that work well.
"The Changing Face of Communications: 12 digital techniques for modern PR" - released by Lewis PR.
It was recently released by her PR agency (Lewis PR) to delve into what is really key to marketing and PR professionalism, as well as companies in general who are looking to keep themselves updated in this digital age.
In this digital age, we see social media evolve by the day and emerge in communications more and more.
So I do agree with my friend, Gina Daryani, how important it is to keep abreast with the latest techniques in this fast-paced and rapidly-changing age.
In order to address “The Changing Face of Communications”, this book propounds “12 digital techniques for modern PR”.
I have listed below the 12 techniques – each delved with in its own How-to chapter in the book.
- How to communicate in a real-time world
- How to incorporate SEO into PR
- How to evaluate a social media campaign
- How to improve your corporate videos
- How to get started in word-of-mouth marketing
- How to make your corporate blog take off
- How to use social media to enhance events
- How to create sticky content
- How to handle a social media crisis
- How to optimize your web presence for conversions
- How to make the case for social media
- How to work with online influencers
You may also download the free e-book from this link here.
I’m just beginning to read the book, but below is an excerpt to get you started.
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