Posts Tagged ‘hardware’

Apple Unleashes M1 System on a Chip (SoC) for the Mac

Tuesday, November 10th, 2020

The M1 is Apple’s first chip designed specifically for the Mac, offering powerful performance, features and efficiency.

With its profound increase in performance and efficiency, M1 delivers the biggest leap ever for the Mac.

With its increase in performance and efficiency, M1 delivers the biggest leap ever for the Mac.

The M1 is the most powerful chip Apple has ever created and is the first chip designed specifically for the Mac.

M1 is optimised for Mac systems in which small size and power efficiency are critically important.

As a system on a chip (SoC), M1 combines numerous powerful technologies into a single chip, and features a unified memory architecture for dramatically improved performance and efficiency.

M1 is the first personal computer chip built using cutting-edge 5-nanometer process technology and is packed with 16 billion transistors, the most Apple has ever put into a chip.

According to Apple the M1 features the world’s fastest CPU core in low-power silicon, the world’s best CPU performance per watt, the world’s fastest integrated graphics in a personal computer, and breakthrough machine learning performance with the Apple Neural Engine.

As a result, M1 delivers up to 3.5x faster CPU performance, up to 6x faster GPU performance, and up to 15x faster machine learning, all while enabling battery life up to 2x longer than previous-generation Macs.

More details below about the M1 chip from the press release.

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Company byte: Belkin rebranded

Thursday, February 9th, 2012

Belkin is a maker of network connectivity hardware, as well as accessories for consumer devices such as iPods and iPads. 

Belkin makes wireless routers, iPod accessories, iPad cases and energy saving devices.

Belkin makes wireless routers, iPod accessories, iPad cases and energy saving devices.

Belkin was founded in 1983 by Chet Pipkin and is headquartered in Playa Vista, Los Angeles, California, USA.

The rebranded Belkin logo.

The rebranded Belkin logo.

The company rebranded itself with a change in corporate logo during CES 2012, and a refocus onto developing “People-Inspired Products”.

Founder Pipkin, now President and CEO of the company, initiated the rebranding.

“The new Belkin logo, also known as PIP for ‘People-Inspired Products’, is an image made of dots configured to create a universal symbol of a person. It symbolises Belkin’s commitment in enhancing technology experiences for people, inspired by people,” said Alan Sparks, Vice President of Belkin, Asia Pacific.To achieve the promise of delivering People-Inspired Products, Belkin will put the emphasis on listening to the voices of their customers and partners.

These voices are to be integral to the development of Belkin’s products in their effort to improve and anticipate the evolving needs in our daily lives.

In conjunction with the rebranding, Belkin also announced its range of new products.

A list of these products is included in the press release below.

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