Posts Tagged ‘NEX’

Sony announces a slew of new cameras, lenses and accessories

Wednesday, February 20th, 2013

Sony launched today a range of digital imaging products – 5 cameras, 3 lenses and 2 accessories. Available in Asia Pacific in March/April 2013. Prices TBA.

From top to bottom, left to right:  1. 70-400mm F4-5.6 G SSM II telephoto zoom lens 2. RM-VPR1 wired remote 3. DT 18-55mm F3.5-5.6 SAM II zoom lens 4. Carl Zeiss Planar T* 50mm F1.4 ZA SSM lens 5. HVL-F20M flash 6. Alpha 58 DSLR 7. NEX-3N mirrorless interchangeable lens camera 8. Cyber-shot WX-300 compact camera 9. Cyber-shot HX-300 compact camera 10. Cyber-shot TX-30 compact camera

From top to bottom, left to right: 1. 70-400mm F4-5.6 G SSM II telephoto zoom lens 2. RM-VPR1 wired remote 3. DT 18-55mm F3.5-5.6 SAM II zoom lens 4. Carl Zeiss Planar T* 50mm F1.4 ZA SSM lens 5. HVL-F20M flash 6. Alpha 58 DSLR 7. NEX-3N mirrorless interchangeable lens camera 8. Cyber-shot WX-300 compact camera 9. Cyber-shot HX-300 compact camera 10. Cyber-shot TX-30 compact camera

The five cameras announced today include the Alpha 58 DSLR, NEX-3N MIL, and three compacts: Cyber-shot WX300, Cyber-shot HX300, and Cyber-shot TX30.

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COMEX 2012 promotions: Sony

Thursday, August 30th, 2012

Sony will be at COMEX 2012 at Suntec Singapore at Level 3 Concourse Booth 3005; and Level 4, Hall 4, Booth 8210.

Click to view or download Sony's promotional flyers for COMEX 2012.

Click to view or download Sony’s promotional flyers for COMEX 2012.

Sony will be offering COMEX 2012 promotions for its wide range of products – from handycams, compact cameras, Alpha DSLRs, NEX MIL cameras, digital photo frames, to VAIO notebooks and Walkman mobile entertainment devices.

Sony aims for 15% market share for interchangeable lens cameras

Wednesday, February 23rd, 2011
Sony wants to increase its market share from 11% of global SLR camera sales in 2009, to at least 15% market share by March 2011.

Sony aims to increase its market share for Interchangeable Lens Cameras

Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March, Masashi Imamura, president of the Personal Imaging & Sound Business Group told Bloomberg in an interview in Tokyo yesterday.

Interchangeable lens cameras is the fastest growing segment of digital imaging devices last year. Sales of SLR cameras increased 30% in the past year, more than twice the 13% growth by compact cameras, according to the Camera & Imaging Products Association, a Tokyo-based industry group.

In a report from research company IDC in April last year, leading the race was Canon which sold 45% of the world’s SLR cameras, followed by Nikon which sold 34%. Sony was in third place, accounting for 11% of the 9.77 million units sold in 2009. In the previous four years that it has been in the segment, Sony has garnered about 10% of the market share.

It bought the high-end camera business of Konica Minolta Holdings in 2006 when Konica ended its 130-year-old camera business to focus on printers.

Sony, which also manufactures the Cyber-shot compact cameras, has been aggressively introducing new models in its pursuit to grab market share from the two leaders.

The maker of alpha-series DSLR cameras introduced its NEX cameras (NEX-3 and NEX-5) in June 2010. These cameras feature the large sensors of traditional DSLRs, do away with the use of the reflex mirror and optical viewfinder, while allowing the camera lens to be changeable.

Like the Micro Four Thirds mirrorless cameras from Olympus and Panasonic, the NEX cameras offer the image quality of traditional DSLRs, the flexibility of using different lens for different shooting situations, yet enjoy a reduced bulk.

Sony also launched a slew of new models in its existing Alpha line in September. These include the SLT A55 and A33, which replace the traditional reflex mirror between the lens and the sensor with a stationary translucent mirror. This also makes the camera smaller and improves the auto-focus performance of the camera.