Here’s an infographic by Millennial Media on mobile usage trends in Singapore, Malaysia and Hong Kong during Chinese New Year.
Games, social, entertainment, and music and audio were the most frequently accessed types of content during this period.
The infographic shares insights into mobile traffic during this period, looks at the type of devices used and also examines the types of content accessed most often.
There was a 15 per cent rise in traffic on Chinese New Year eve between 9pm and 12am, as mobile users stayed up late to celebrate the arrival of the New Year. A 10 per cent rise is traffic was also seen between 12am and 2am on Chinese New Year’s Day.
