Here’s an infographic by Millennial Media on mobile usage trends in Singapore, Malaysia and Hong Kong during Chinese New Year.
Games, social, entertainment, and music and audio were the most frequently accessed types of content during this period.
The infographic shares insights into mobile traffic during this period, looks at the type of devices used and also examines the types of content accessed most often.
There was a 15 per cent rise in traffic on Chinese New Year eve between 9pm and 12am, as mobile users stayed up late to celebrate the arrival of the New Year. A 10 per cent rise is traffic was also seen between 12am and 2am on Chinese New Year’s Day.
You can view the original infographic here.
Overall in Singapore, Malaysia and Hong Kong, 77 per cent of traffic came from smartphones while 23 per cent came from tablets. In Singapore, 83 per cent of traffic came from smartphones, and the remaining 17 per cent from tablets.
“As people in Asia ushered in the New Year on February 10th, 2013, consumers were actively using their mobile devices and staying connected. From using social apps to share well-wishes to checking content on-the-go, consumers stayed engaged with their mobile devices during the Chinese New Year. This report explores the trend of mobile usage on the Millennial Media platform during the Chinese New Year festival in Singapore, Malaysia and Hong Kong.”
Tags: Chinese New Year, infographic, Millennial Media, mobile, smartphones, tablets, traffic, trends