Live footage was streamed to smartphones, giant outdoor screens, mio TV and Facebook. Join in the fans on hashtag #SingTel2NE1.
You might have heard via the grapevine and even read in the papers about K-Pop supergroup being spotted in Singapore.
Well they are in Singapore – right now.
Sensuous Dara
Fun-loving CL
“At SingTel, we aim to bring joy to our customers through amazing experiences, which we amplify through the use of innovative multimedia and mobile technologies,” said Allen Lew, SingTel’s Country Chief Officer Singapore.
They are giving a surprise performance on Read Bridge in Clarke Quay, Singapore – courtesy of SingTel, who organised the stunt as part of its brand campaign.
2NE1 is performing their smash hits: I Love You, Fire, I Don’t Care, Can’t Nobody and Clap Your Hands.
Crowds also gathered to watch the performance live on giant outdoor screens at Knightsbridge, Bugis Junction, JCube and Toa Payoh Hub.
Colourful Minzy
Doll-like Bom
“We know Singaporeans love K-Pop music. So, we are thrilled to organise this surprise performance to bring fans up close and personal with their favourite stars. With our multimedia capabilities, we are able to bring the performance to every corner of Singapore,” he said.
To ensure that no fans missed out, SingTel leveraged its multimedia capabilities to stream live footage of the performance through its new Amazapp mobile app.
The app also offers exclusive unreleased videos that give fans a behind-the-scenes peek into the lives of band members.
SingTel also aired the showcase live via mio TV, as well as its website and Facebook page, thus providing fans with several ways to experience the event.
CL and Dara at Clarke Quay, Singapore
Fans can download recordings of the performance through SingTel’s AMPed music service, as well as a variety of mobile ringtones and wallpaper.
Bom taking in the atmosphere at Read Bridge in Clarke Quay
“Through our understanding of what our customers want and prefer, we are able to come up with innovative apps, content and technology for everyone. Our vision is summed up in our new motto: Let’s Make It Amazing Together and Bring Joy to Our Customers,” Lew added.
The showcase was part of a new brand campaign to demonstrate SingTel’s transformation into a multimedia and ICT company that goes beyond traditional telco services to offer content-rich services that enhance and simplify customers’ lives.
The performance was the first of a series of technology-enhanced events organised by SingTel to delight its customers and showcase its multimedia capabilities.
CL and Dara performing to capacity crowds at Clarke Quay, Singapore
K-Pop supergroup 2NE1 saying goodbye to fans at Clarke Quay
