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The four-year investment will facilitate the opening of new beauty research labs and the development of 20 new beauty products across the next four years.

Dyson’s research into hair care underpins its hair and beauty products.

Dyson is commiting half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio, announcing plans to launch 20 new beauty products in the next four years.

Alongside this investment, Dyson also releases the results of its most comprehensive hair research study, deepening understanding of hair types, styling behaviours and perceptions of hair types and hair health around the world.

Key Study Findings

Hair perceptions & hair health misconceptions:

• 7 in 10 respondents say their hair is damaged, with dandruff, hair loss and greying hair as top concerns. However, these are not damage concerns. 67% of all respondents also agree their hair is healthy, despite it being damaged.
• However, respondents seem to understand what ‘healthy’ hair looks and feels like, describing it as shiny (36%), smooth (29%) and linking it to a healthy scalp (26%).

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