Winning entries for 2012 Getty Images Creative Grants

July 11th, 2012

Photographers Linka Anne Odom and Klaus Thymann, alongside agencies Good Pilot and Mother London, have won the 2012 Getty Images Creative Grants.

Each of the two teams will receive US$15,000.

Pathways sees photographer Linka Anne Odom and agency Good Pilot collaborate with D-Foundation to pursue a project which aims to recruit volunteers to increase effectiveness of medical care provided to vulnerable people in India. Through their visual communication, they aim to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness around D-Foundation itself by creating pop-up exhibitions highlighting the charity’s work in hospitals around Germany.

Pathways sees photographer Linka Anne Odom and agency Good Pilot collaborate with D-Foundation to pursue a project which aims to recruit volunteers to increase effectiveness of medical care provided to vulnerable people in India. Through their visual communication, they aim to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness around D-Foundation itself by creating pop-up exhibitions highlighting the charity’s work in hospitals around Germany.

This year, the Getty Images Creative Grants received 75 submissions from photographers and agencies in 20 countries.

Each team comprises a photographer and communications professional.

The US$15,000 will be used to cover the costs of developing compelling new imagery to strengthen the communications of a non-profit organisation the recipients have chosen to support.

Project Pressure, by photographer Klaus Thymann and agency Mother London will visually highlight global glacial history, before the demise of this natural wonder. The grant will enable Thymann to travel to Nepal, where he will document the field work of the Project Pressure team and the impact of glacial retreat on the local population. As well as imagery and video, Mother London will also utilize social media platforms and narrated slideshows to record his work.

Project Pressure, by photographer Klaus Thymann and agency Mother London will visually highlight global glacial history, before the demise of this natural wonder. The grant will enable Thymann to travel to Nepal, where he will document the field work of the Project Pressure team and the impact of glacial retreat on the local population. As well as imagery and video, Mother London will also utilize social media platforms and narrated slideshows to record his work.

New storage products: 6 SanDisk memory devices

July 10th, 2012

SanDisk launched in Singapore today the Cruzer Glide, Cruzer Facet, Cruzer Pop, and Extreme USB flash drives; as well as the Extreme Pro microSDHC UHS-1 card, and the Extreme SSD. Detailed prices and capacities below.

Mr Cheah Hon Wai (second from right), Senior Manager, Product Marketing Management, Asia Pacific; and Mark Eng (third from right), Country Manager, Singapore - launching SanDisk's latest range of portable memory devices in Singapore at The Screening Room.

Mr Cheah Hon Wai (second from right), Senior Manager, Product Marketing Management, Asia Pacific; and Mark Eng (third from right), Country Manager, Singapore – launching SanDisk’s latest range of portable memory devices in Singapore at The Screening Room.

Following the global launch in India, and subsequent launches in Taiwan and Korea, SanDisk has launched its new range of portable storage drives in Singapore.

Compared to the range of devices SanDisk released at its previous launch in September last year, the devices have naturally increased tremendously in read/write speeds.

The new devices are tabulated below.

Memory device Price & Description
SanDisk Extreme Pro microSDHC UHS-1 Card SanDisk Extreme Pro microSDHC UHS-1 Card
(8GB: S$69, 16GB, S$119)

  • For smartphones and tablets
    multi-tasking games, email, photo & Full-HD video recording.
  • Up to 95 MB/s read and 90 MB/s write speeds.
  • Compatible with microSDHC-slotted devices.
  • Ideal for UHS-enabled smartphones & tablets.
SanDisk Extreme USB Flash Drive SanDisk Extreme USB Flash Drive
(16 – 64GB: S$44.50 – S$139.50)

  • USB 3.0-enabled offers up to 190 MB/s performance.
  • 10 times faster than USB 2.0 drives.
  • Transfer 3GB and 40GB files in 20 sec and 4 min respectively.
Cruzer Glide USB Flash Drive Cruzer Glide USB Flash Drive
(4 GB – 64 GB: S$7.90 – S$80.90)
(128GB: S$150.90 in Q3 2012)

  • SanDisk’s highest-capacity USB drive.
  • 5-year limited warranty.
Cruzer Facet USB Flash Drive Cruzer Facet USB Flash Drive
(4 GB – 32 GB: S$7.90 – S$40.50)

  • Stainless steel casing.
  • Fashionable with rich colours and faceted texture.
  • Available in blue, red and white.
Cruzer Pop USB Flash Drive Cruzer Pop USB Flash Drive
(4 GB – 32 GB: S$7.50 – S$39.50)

  • Innovative pop design conceals and protects connector when not in use.
  • Rich colours and patterns.
SanDisk Extreme SSD SanDisk Extreme SSD
(120GB, 240GB, 480GB)

  • Solid State Drive (SSD) for the retail market instead of OEM.
  • Up to 550/520 MB/s in read/write speeds.
  • Offers low power consumption, silent and quick boot & launch.
  • 10 times faster than a 7,200 RPM hard disk.
  • Released earlier in Feb 2012.

Boosting developer confidence through BlackBerry 10 Jam

July 9th, 2012

The BlackBerry 10 Jam World Tour rolled into town today as more than 300 developers from Singapore and surrounding countries packed the Grand Ballroom at Hilton Hotel to be briefed on why they should develop apps on BlackBerry 10.

Wvygen Wong (right), local developer, talk about the BlackBerry 10 experience. To his right is Justin Lee, Application Development Consultant, Developer Relations, APAC, RIM.

Wvygen Wong (right), local developer, talk about the BlackBerry 10 experience. To his right is Justin Lee, Application Development Consultant, Developer Relations, APAC, RIM.

“We are fully committed to BlackBerry 10,” says Charles Dufourcq, Director for Singapore at Research In Motion (RIM).

And that is the message that RIM wants to get through to developers.

The rollout of BlackBerry 10 has been further pushed back to the first quarter of next year.

Developers need to be convinced that BlackBerry 10 will come into being if they are to be persuaded to invest time and effort into developing on the new platform.

I believe Dufourcq when he says RIM is committed to BlackBerry 10.

But it is not a secret that RIM may not even be in its current form after it considers the findings of an evaluation study of its strategic options by JP Morgan and RBC, which includes – as a least favoured option – a sale of the company.

It is anybody’s guess how a re-structured/acquired RIM positions BlackBerry 10.

But let’s not speculate too much.

The full-day BlackBerry 10 Jam today aims to provide the developer community with insights on the BlackBerry 10 platform.

“We are fully committed to BlackBerry 10,” says Charles Dufourcq, Director for Singapore at RIM.To help developers get started on the BlackBerry 10 platform, attendees were provided with a BlackBerry 10 Dev Alpha device in order to test their apps and to help ensure their apps are ready and available for customers.

Applications created with any of the BlackBerry 10 tools will run on BlackBerry 10 smartphones as well as BlackBerry PlayBook tablets when the new platform becomes available for the PlayBook.

SingTel partners HP on Singapore Government’s G-Cloud

July 9th, 2012

SingTel today announced that it has chosen HP as its strategic partner for the G-Cloud five-year tender award by the IDA. G-Cloud will be the first extensive private cloud for all government agencies in Singapore.

SingTel and HP will partner to build "Innovum" which will power the Singapore Government G-Cloud.

SingTel and HP will partner to build “Innovum” which will power the Singapore Government G-Cloud.

SingTel and HP will implement a private cloud computing infrastructure on a whole-of-government basis.

The SingTel-HP partnership is known as ‘Innovum’ – formed by the words ‘Innovation’ and ‘Continuum’ – and is aligned with SingTel-HP’s vision to drive continuous innovations for cloud services in the Government sector.

Read the rest of this entry »

Game-changing technology: wearable unified displays with scalable imagery

July 8th, 2012

In a time when new technology and gadgets are launched everyday, and every one of their makers proclaim them to be game-changers, it is truly heartening to see products showcasing technology that has genuine potential to become a game changer in the near future.

Wearable video displays are an example. The Epson Moverio and Google Glass are examples of such gadgets.

Wearable unified displays can be used everywhere and for any purpose in the future, here an aircraft engineer has his hands free while referencing his technical manual through an Epson Moverio.

Wearable unified displays can be used everywhere and for any purpose in the future. Here an aircraft engineer can have his hands free (if he clips the controller to his overalls) while referencing his technical manual through an Epson Moverio.

In my humble opinion, there are two main constraints in consumer devices that represent frontiers in product developments for gadget makers.

Google Glass was showed off by co-founder Sergey Brin (not in this picture) at the Google I/O conference in June.

Google Glass was showed off by co-founder Sergey Brin (not in this picture) at the Google I/O conference in June.

These are display technology and device input.

What defines a smartphone and a tablet, laptop and a laptop, or even a television and even the cinema?

It is the size and form factor of the device.

Apart from the backend processor and performance, a large determinant of their category is simply their screen size.

If it’s a 3-5 inch device (with 3G connectivity), it’s a smartphone. 7-10 inch flat screen (with or without 3G), it’s a tablet (used to be netbook not too long ago).

Beyond that, you have the 13-17 inch notebook computer, and still beyond that – the desktops with even bigger screens.

Sony HMZ T1 Personal 3D Viewer

Sony HMZ T1 Personal 3D Viewer

Need we go into the numerous sizes for TVs, projectors and erm – cinemas?

A large determinant of device portability and usability – which often run counter to each other – is the size of the display.

Greater portability results in more squinting, whereas nice expansive viewing pleasure means bigger heavier screens.

A viewer/display device that allows the user to divorce display size from processing hardware will free the user from having to own multiple devices with different form factors.

Imagine the ability to make calls, read ebooks, play games, work on documents or edit images/video, watch the equivalent of large-screen movies on a single viewer/display.

Wanna look like an X-men? Try the Cyclops look.

Wanna look like an X-men? Try the Cyclops look.

No need to purchase separate bulky devices with their own different-sized displays.

You’d still need to have the little black-boxes containing the different processing hardware and device input.

But imagine sharing the same viewer/display amongst all these devices.

All of them “plug” into the same viewer/display.

There’s no more difference between a smartphone and a 3G-capable tablet computer.

Cameras and camcorders could also pair up wirelessly.

Although the device closest to bringing this to reality is the mounted-visor display/viewer, I’m sure there’ll be other physical means and ways to achieve this “unified display”.

Olympus has just announced its wearable display prototype - MEG4.0.

Olympus has just announced its wearable display prototype – MEG4.0.

Eventually, I can envisage (pun intended) displays embedded in contact lenses or even implanted into the cornea of the eyes.

In fact, patents have already been filed for such designs.

I haven’t seen any patents that bypass the eyes and inject vision signals directly into the brain though.

In a way, nature already unifies human vision through our eyes. We do not put on a different set of eyes to see different things.

The Olympus MEG 4.0 promises to connect to devices via Bluetooth.

The Olympus MEG 4.0 promises to connect to devices via Bluetooth.

Everything we see are through the same pair of eyes.

Why should we require a different screen to view the contents of different devices?

Now this single unified display may not be good news to device makers, although it surely should be the dream of consumers – even if we may not realise it yet.

Surely it’s better to be able to sell a single user multiple devices with different screen sizes if his/her needs forces him/her to do so.

Many users today own separate tablets and smartphones.

Sony HMZ T1 Personal 3D Viewer

Sony HMZ T1 Personal 3D Viewer

Apple, for instance, would rather sell you an iPhone AND an iPad, than only a single mobile device that “throws” its display into a single viewer with a “scalable” image size.

Google Glass with augmented reality.

Google Glass with augmented reality.

I’m sure it isn’t even news to the makers.

It’s a bit akin to traditional airlines offering budget flights.

Why introduce new budget services – even though it would benefit customers – that will change the game and threaten their erstwhile profitable business?

Fortunately, we have entrepreneurs who have broken the ranks to offer such choice to budget travellers.

A closer analogy would be the way netbooks had cannibalised the mainstream laptop market.

Sony HMZ T1 Personal 3D Viewer

Sony HMZ T1 Personal 3D Viewer

We have Asus to thank for “creating” the netbook niche to bring affordable and no-frills portable computing to the masses.

The Epson Moverio and Google Glass are not the first such device on the market, and in their current form are not mature enough for mass adoption by consumers yet – in terms of usability and feature-set, as well as content and consumer readiness.

But hopefully it precipitates more momentum to force makers to get on the bandwagon.

The other frontier

The other “physical constraint” to device form-factor is input interaction, a large part of which is text-input.

The size of screen again comes into the picture again if an on-screen keyboard is used.

And if a physical keyboard is used – be it a BlackBerry style keypad or a bigger portable keyboard – it translates into the overall form factor of the device.

Voice-input represents a means to free a device from a physical or on-screen keyboard, and even provide interactivity – through voice commands and voice search.

It’s also still early days and much development is needed before we can enjoy keyboardless devices

But as consumers and end-users, we can always dream on.

* Photos and illustrations used in this article belong to Epson, Google, Sony, and Olympus.

窥探一下未来的显示浏览器。如今已有一些头目。譬如:Epson Moverio BT-100, Google Glass, Sony HMZ T1 Personal 3D Viewer, Olympus MEG4.0。希望有朝一日,能够只凭一个显示机利用多种电子设备器材。

Seminar: Canon Cinema EOS System in TV Production by Alexander Buono from Saturday Night Live

July 7th, 2012

Thanks to Canon’s invitation, I got to attend this interesting talk by the Director of Photography for Saturday Night Live Film Unit.

Alexander Buono shared his insights and experiences from his tight weekly schedule and workflow for shooting the longest running series in American TV.

* All photos taken with a handheld smartphone.

Alexander Buono from Saturday Night Live on TV production using Canon Cinema EOS.

Alexander Buono from Saturday Night Live on TV production using Canon Cinema EOS.

At the Lido Cineplex in Singapore, Buono gave some very down to earth and pragmatic tips and shared the setups and settings that he uses with his Canon equipment.

One of Alex Bruno's setups.

One of Alex Bruno’s setups.

Buono related how he began shooting for the popular Saturday Night Live (SNL) program in 1999 using film.

In 2009, he began using the Canon EOS 5D Mk II, before including the EOS 7D and Cinema EOS C300 in his digital video inventory.

Some interesting nuggets from his presentation and Q&A below.

To better understand and play with what the settings on the Canon EOS C300, check out the C300 Menu Simulator which emulates the menu system on the camera.

Alex Buono's rig

Alex Buono’s rig

If you’re into shooting video, here are some people to follow on Twitter.

The Hobbit was shot in 5k 3D video at 48fps, while James Cameron’s next installment of Avatar is being shot in 5k 3D video at 60fps.

These will likely look hyper-realistic, departing from the more surrealistic feel of film.

Buono recommends shooting at 24fps for the film look, even though videos for TV are typically shot at 30fps.

Another of Buono's setups

Another of Buono’s setups

Buono recommends keeping the shutter speed constant throughout a shoot. A good setting would be the reciprocal of twice the frame rate for the shoot.

So for a video shot at 24fps, a good shutter speed to use would be 1/48 second.

Overall, it was an interesting session for the attendees who packed Hall 5 of the cinema in which the workshop was held.

Alex Buono attended the School of Cinematic Arts under the University of Southern California, majoring in film production and still photography.

Alex Buono, Director of Photography for Saturday Night Live Film Unit.

Alex Buono, Director of Photography for Saturday Night Live Film Unit.

He spent his early post-college years as camera crew for studio films including Twister, Conspiracy Theory and Armageddon, learning from top ASC cinematographers and personal mentors like Don Burgess and John Schwartzman.

He soon became Director of Photography of the Saturday Night Live Film Unit.

New wearable video display: Epson Moverio BT-100

July 6th, 2012

Epson offers a peek into the future by launching its innovative personal display device – the Epson Moverio BT-100 see-through mobile viewer.

Available in Singapore from 23 July 2012 at S$999. Pre-orders from 9-22 July.

The Epson Moverio BT-100 is available from 23 July 2012 at S$999.

The Epson Moverio BT-100 is available from 23 July 2012 at S$999.

The Epson Moverio BT-100 comprises a headset and an Android-powered media player cum controller.

Bring your personal entertainment on the move.

Bring your personal entertainment on the move.

The device allows users to view streaming video, experience 3D content (in side-by-side format) and enjoy downloaded digital content on a large virtual 320-inch perceived screen projected from 20 meters away.

If you harbour ambitions to be part of the X-men, the headset makes you look like Cyclops.

It uses micro-projection technology to project the imagery onto the visor.

The media player cum controller operates on Google Android 2.2.

Built-in 802.11n wireless connectivity allows the user to browse the Web for content.

Alternatively, pre-downloaded content can be accessed via the device’s microSDHC card slot (4GB card included) and built-in 1GB of internal storage, especially when wireless network access is unavailable.

microSDHC card slot and built-in 1GB internal storage.

microSDHC card slot and built-in 1GB internal storage.

The viewer boasts nearly six hours of rechargeable battery life, supports Adobe Flash 11, and features Dolby Mobile surround sound.

If you have your own kick-a** Dr. Dre headphones or Monster headsets, there’s an audio out socket available.

There’s no video out though, since that defeats the raison d’etre of the Moverio.

If you wear glasses, you can wear the Moverio over them.

In fact, you need to, since there’s no diopter adjustment on the Moverio.

While wearing the Moverio, you can still see through them at the surroundings.

Available for pre-order from 9-22 July.

Available for pre-order from 9-22 July – the Moverio, that is.

You can choose to remove the shades to see the external world better but that makes it more difficult to watch the imagery inside the Moverio unless you’re facing a blank wall with a dark surface.

Although the Moverio runs on Android Froyo, it is not Google Play certified.

Epson said that when they approached Google, the latter felt the Moverio could neither be categorised as a smartphone or tablet.

So you’ll have to head to 3rd-party app-sites for Moverio apps.

And, for the moment, there’s no augmented reality.

Hands-on the Moverio BT-100

I tried out the Moverio for about 20 minutes during the launch event at ION Sky in Singapore.

Epson Moverio BT-100 see-through mobile viewer.

Epson Moverio BT-100 see-through mobile viewer.

Apart from image quality, I was curious whether the headset would be excessively heavy and whether prolonged viewing would cause dizziness and discomfort.

I found image quality to be excellent.

It did feel like watching a big screen.

The weight was okay for me although that seems to a major concern for many people, and something Epson is cognizant of.

I didn’t experience any dizziness although I’d tried it for a short 20 minutes. You’ll have to use it for a longer period of time to really tell.

Although the media player cum controller is an additional box to carry, it’s better than having to plug the headset to a living room set top player.

What I found terribly irritating was that the perceived screen moved every time you moved your head.

But since the display is in the headset itself, that seems pretty unavoidable.

I wonder if there’s any way to “stabilise” the display in the future.

Epson quotes studies in the US that advises against children below 12-years perusing such devices – because their eyesight has not fully developed yet.

Epson Moverio BT-100: Available exclusively at selected Best Denki stores in Singapore.

Epson Moverio BT-100 in a box

So this may not be an appropriate gift for a young child – despite its obvious drool factor.

At the moment, it’s targeted more at the early adopter.

I can see the Moverio coming in very handy for watching movies while riding in the MRT.

You can enjoy absolute privacy without the irritation of fellow passengers peering at your smartphone or tablet.

Just make sure you’re not sitting on a privileged seat with a feisty old woman staring down at your oblivious cyclops facade.

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New GPS portable navigation device: TomTom Via 620

July 5th, 2012

TomTom has launched in Singapore its latest GPS portable navigation device (PND). The Via 620 has a monstrous 6-inch touch screen, a dual-mounting system and a high resolution widescreen (WVGA 800 x 480 pixels).

It is available now at S$299, and comes with free lifetime maps of South East Asia.

TomTom Via 620 - available now at S$299, with free lifetime maps of South East Asia.

TomTom Via 620 – available now at S$299, with free lifetime maps of South East Asia.

The Via 620 has the largest screen and resolution amongst the PNDs made by TomTom.

The TomTom Via 620 can either be mounted on the windscreen ...

The TomTom Via 620 can either be mounted on the windscreen …

The result is sharper screen clarity and bigger on-screen buttons.

This provides drivers a clearer view of the route and easier interaction with the device.

The Via 620 is loaded with the maps of seven countries/territories across South East Asia – allowing for easy regional navigation.

From now till 31 October 2012, users are entitled to a Lifetime South East Asia Map Update Service Subscription.

This means that TomTom users get free lifetime updates of the maps for seven South East Asia countries/territories.

... or the TomTom Via 620 can be mounted on the dashboard.

… or it can be mounted on the dashboard.

The promotion also comes with the purchase of any TomTom Via and GO series GPS.

The seven countries/territories are Singapore, Malaysia, Thailand, Indonesia, Brunei, Hong Kong and Macau.

With road networks changing on an average 15 per cent a year, the map update service ensures that TomTom drivers enjoy timely free map updates, with four new maps of South East Asia released each year.

Drivers also benefit from free daily map changes, based on reports from TomTom’s Map Share Community of 21 million.

Drivers, particularly those with larger vehicles, will find the Via 620 practical, clear and easy-to-use, translating to better confidence on the road,” said Chris Kearney, Vice President, TomTom Asia Pacific.These help drivers deal with frequent road changes such as new speed limits and blocked roads.

IQ Routes has also been enhanced to accurately give drivers the best route and arrival time, based on real travel times shared by millions of drivers.

The new “split-screen” Advanced Lane Guidance view gives drivers extra clarity when navigating difficult junctions.

Event: Launch of TomTom Via 620 and Map Share

July 5th, 2012

TomTom has launched its latest GPS PND (portable navigation device) today and has enabled all of its 60 million PNDs to receive free daily map changes.

TomTom launched the Via 620 at Ku De Ta atop Marina Bay Sands in Singapore.

TomTom launched the Via 620 at Ku De Ta atop Marina Bay Sands in Singapore.

The Via 620 (S$299) has the largest screen and resolution amongst the PNDs made by TomTom (Read about the details of the Via 620 here).

“The roads in Singapore change all the time, sometimes with roadworks springing up overnight. Driving to a destination may take longer than usual as the familiar routes could be closed overnight. Knowing about these changes before setting off can save drivers a lot of time and help reduce overall congestion,” says Valerie Cross, TomTom Public Relations Manager Asia Pacific.At the same time, free daily map changes via the TomTom Map Share community allows drivers to personalise the TomTom map on their own device and also share and receive map changes with the Map Share community around the world.

Map Share was previously only available on a limited number of TomTom devices.

Map Share technology enables drivers to keep the TomTom map on their device up to date with immediate changes in their area.

Drivers then have the choice to share those road changes with TomTom and the broader Map Share community.

Map Share enables people to quickly and easily report and share the most frequent road changes.

TomTom Via 620

TomTom Via 620

More structural, long-term changes such as the addition of roads or roundabouts are validated and updated within TomTom’s maps and made available on a quarterly basis.

TomTom applies a hybrid approach to map-making that includes the combination of authoritative sources, such as field collection, government data or satellite imagery, with community input to ensure its maps accurately reflect reality.

From today, all TomTom Via and GO customers will be able to receive free daily map changes from the TomTom Map Share Community via a simple, free software update.

Daily map changes include the more dynamic, frequent changes that drivers are likely to encounter such as:

  • Changed speed limits
  • New street names
  • Blocked roads
  • New traffic directions
  • Altered turn restrictions

Drivers have control over which daily map changes they load onto their device.

They can choose to accept changes submitted by some or many other Map Share users, or only those verified by TomTom.

View TomTom’s video on Map Share and free daily updates below.

Read the rest of this entry »

Dell offers end-users power to do more

July 4th, 2012

Dell tackles current trends of workforce mobility and consumerisation of IT by offering a complete end-to-end ecosystem of end-point devices, solutions and services – to bestow maximum productivity to end-users in our fast-paced environment.

Chue Chee Wei, Marketing Director, South Asia and Korea Marketing for Dell.

Chue Chee Wei, Marketing Director, South Asia and Korea Marketing for Dell.

I was invited by Dell to listen to how the computer maker envisages the technology landscape and how it plans to cater to different end-users with very different needs.

Slide 1: Changing technology landscape and end-user profile.

Slide 1: Changing technology landscape and end-user profile.

Chue Chee Wei, Marketing Director, South Asia and Korea Marketing for Dell, gave a quick rundown of how the technology landscape and user profile are trending (see Slide 1).

Slide 2: Transformation of computing

Slide 2: Transformation of computing.

As a result of the changing landscape, work computing is undergoing transformation from the traditional highly-controlled and rigid framework – to one in which employees are given much more flexibility in terms of the devices they can use, the level of access, and the ability to access corporate IT anytime, anywhere (see Slide 2).

The organisational challenges to change and adapt current entrenched enterprise IT frameworks and practices are giving many a CIOs sleepless nights, worrying about potential security compromises on the road to recent phenomenons such as BYOD (Bring Your Own Devices).

Organisational challenges facing the CIO.

Slide 3: Organisational challenges facing the CIO.

Chue sees two main tracks in tackling these organisational challenges – managing technology and managing people (see Slide 3).

Chue’s vision for Dell end-user computing

“End-user computing is about delivering open, capable and affordable solutions for an evolving workforce,” says Chue Chee Wei, Marketing Director, South Asia and Korea Marketing for Dell.

To help enterprises and end-uses surmount these challenges, Dell is also placing much emphasis in enabling this transformation.

The company has taken on a customer-inspired design approach across a complete portfolio of systems, services and solutions.

It strives to ensure a seamless experience across multiple devices, operating systems and applications.

And it aims to provide tailored solutions optimised for management, security and productivity.

Simplify technology & people management, improve productivity.

Slide 4: Simplify technology & people management, improve productivity.

As a result, technology and people management are simplified while productivity is improved (see Slide 4).

Chue emphasised that Dell does a lot more than making computers.

Dell’s solution continuum.

Slide 5: Dell’s solution continuum.

It delivers a solution continuum that spans desktop virtualisation, mobility & collaboration, management, security and cloud, service and support (see Slide 5).

Some of these are provided by companies that were – leaders in their areas of expertise – that Dell has acquired over the years.

Dell’s updated line-up.

Slide 6: Dell’s updated line-up.

Dell’s updated computing line-up

Dell also set up and briefed on its updated line-up of computers (see Slide 6). These comprises a whole range of notebooks and desktops that cater to the computing needs of different end-users.

Of note is that Dell is positioning its high-end XPS ultrabooks – which has traditionally been targeted towards consumers – to attract corporate users looking to use their personal high-spec’ed notebooks for work as well.

This is indeed a shrewd cross-over move by Dell to exploit the BYOD phenomenon.

(Slides provided by Dell. Click to enlarge.)