Archive for the ‘Announce’ Category

New Arrival: Xiaomi Introduces Xiaomi 11T & Xiaomi 11T Pro

Wednesday, September 15th, 2021

Xiaomi 11T & Xiaomi 11T Pro are the latest additions to the Xiaomi 11 family of flagship smartphones. A refreshed version of the Xiaomi 11 Lite 5G NE was also added. Global pricing below.

Update (23 September, 2021):

Xiaomi has launched the new Xiaomi 11T series in Singapore. Local prices below.

  • Xiaomi 11T Pro (12GB+256GB): S$799 (23 Sep)
  • Xiaomi 11T (8GB+256GB): S$649 (23 Sep)
  • Xiaomi 11T (8GB+128GB): S$629 (2 Oct)
  • Xiaomi 11 Lite 5G NE (8GB+256GB): S$549 (24 Sep)
  • Xiaomi Pad 5 (6GB+128GB): S$449 (2 Oct)
  • Xiaomi Pad 5 (6GB+256GB): S$529 (2 Oct)
  • Xiaomi Smart Pan: S$99
Both the Xiaomi 11T Pro and Xiaomi 11T come in 3 colors with a brushed finish including Meteorite Gray, Moonlight White, and Celestial Blue.

Both the Xiaomi 11T Pro and Xiaomi 11T come in 3 colors with a brushed finish including Meteorite Gray, Moonlight White, and Celestial Blue.

The naming of the new smartphones sees the replacement of the Mi xx with Xiaomi xx branding.

The Xiaomi 11T & Xiaomi 11T Pro continues the product line’s focus on creators and content creation.

Xiaomi touts the Xiaomi 11T Pro as “the ultimate flagship for cinemagic filmmaking and phenomenal performance”.

It features the Qualcomm Snapdragon 888 mobile platform and Xiaomi’s proprietary 120W Xiaomi HyperCharge technology which enables a 100% charge in 17 minutes.

Like the pro version, the Xiaomi 11T features a triple rear camera with a 108MP high-resolution wide-angle, a 8MP 120° ultra-wide angle, and a 5MP 2x telemacro camera.

Both are equipped with 6.67’’ FHD+ 120Hz AMOLED display, with TrueColor, Dolby Vision and HDR10+, with over 1 billion colors, 1000 nits of peak brightness, up to 480Hz touch sampling rate and is shielded by Corning Gorilla Glass Victus.

More details below from the press release.

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Unveil: Apple iPhone 13 mini, Pro, Pro Max; iPad; iPad mini & Watch Series 7

Tuesday, September 14th, 2021

Apple’s Tuesday event unveiled a new iPhone 13 with more storage, major iPad mini upgrades and a new Apple Watch. The next date to watch is Friday, 24 September when the hardware hits the stores in major markets. Below is the sum-up of the products, their local prices, pre-order dates and more.

The anticipated Apple iPhone 13 event unveiling a slew of new devices.

The anticipated Apple iPhone 13 event unveiling a slew of new devices.

The whole slew of new iPhone 13 has been unveiled, with big changes to the iPad mini, a refreshed 10.2-inch iPad and a new Apple Watch Series 7.

The iPhone 13 series gets the new A15 Bionic chip – a six-core CPU with two high-performance cores, four high-efficiency cores and a quad-core GPU.

TL;DR; summary of new Apple devices, local prices, availability and specs from Apple’s Tuesday event.

TL;DR; summary of new Apple devices, local prices, availability and specs from Apple’s Tuesday event.

The back cameras have been upgraded with wider apertures and new video features, including a Cinematic mode, which transits in-shooting focus smoothly from one subject to another.

There is also a macro lens, and smarter software to recognise skin tones to enable adjustments in tone and warmth filters.

Apple boasts that the iPhone 13 will have a longer battery life than its predecessor, despite its faster chip, 5G, better cameras and new features.

It is also intelligent enough to conserve power consumption by switching to LTE “when 5G speeds aren’t needed”.

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New Arrival: Asus Introduces Windows 11 Products for Creators

Saturday, September 4th, 2021

The slew of products that Asus unveiled included the ProArt Studiobook, Zenbook Pro, and Vivobook Pro series; as well as OLED displays for their laptops. Prices and availability TBA.

Asus announced a major expansion of the brand’s ecosystem of solutions for empowering creators at its “Create the Uncreated” launch event.

Asus announced a major expansion of the brand’s ecosystem of solutions for empowering creators at its “Create the Uncreated” launch event.

The ProArt Studiobook, Zenbook Pro and Vivobook Pro series are designed to enhance workflows and elevate productivity for creative professionals and prosumers.

“At our core, we are innovators who take pride in bringing our best ideas to life. So today’s lineup delivers incredible experiences for creators, by creators — to turn imagination into reality,” noted ASUS co-CEO Samson Hu.

The OLED displays are spec’ed up to 16:10 4K resolution and spans Asus’ high-end creator laptops to everyday laptops.

The new ProArt Studiobook models debut ASUS Dial to provide creators with instant, precise fingertip control over parameters in creative apps.

Asus is partnering with Adobe to offer complimentary 3- and 1-month subscriptions to Adobe Creative Cloud on selected creator solutions.

More details below from the press release.

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New Arrival: De’Longhi La Specialista Prestigio Pump Espresso Coffee Machine

Friday, September 3rd, 2021

La Specialista Prestigio will be available at S$1,599 from 3 September 2021, on De’Longhi Online Store and major consumer and electronics stores.

De’Longhi says that La Specialista Prestigio combines both the science of coffee making with a barista's craftsmanship.

De’Longhi says that La Specialista Prestigio combines both the science of coffee making with a barista’s craftsmanship.

The new pump espresso coffee machine was announced in conjunction with De’Longhi’s launch of its new international campaign featuring Brad Pitt in a one-minute commercial named Perfetto.

Product specifications for La Specialista Prestigio from De’Longhi. Click to enlarge.

Product specifications for La Specialista Prestigio from De’Longhi. Click to enlarge.

La Specialista Prestigio is aimed at a segment of the manual coffee drinking market that enjoys the hands-on experience of making a cup of coffee.

More details below from the press release.

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De’Longhi Unveils Brad Pitt Campaign & La Specialista Prestigio

Thursday, September 2nd, 2021

De’Longhi has launched its new international campaign starring Brad Pitt, as well as its new pump espresso coffee machine, the La Specialista Prestigio (S$1,599).

“When I saw what Damien did with the film grain and Brad looking about as cool as I've ever seen him, I was excited to come up with a tune and a vibe to match,

“When I saw what Damien did with the film grain and Brad looking about as cool as I’ve ever seen him, I was excited to come up with a tune and a vibe to match,” said Justin Hurwitz, composer for Perfetto.

De’Longhi’s biggest international campaign, titled “Perfetto”, is directed by award-winning director Damien Chazelle and stars leading man Brad Pitt.

The campaign offers viewers a glimpse of a day in the life of Brad Pitt.

From getting his coffee beans in the morning, to riding around Los Angeles on his motorcycle and stopping for gas – these scenes transport viewers to a ‘Perfetto’ world where the ultimate bean to cup experience is attainable just by pressing a button at the comfort of their own home.

Check out the campaign video below.

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New Arrival: Huawei MateView & MateView GT Monitors in Singapore

Sunday, August 29th, 2021

For Huawei fans in Singapore, the new MateView (S$998) & MateView GT (S$798) will be available exclusively online in Shopee Huawei Official Store from 1 September, 2021.

A striking, sports car-inspired design bolsters Huawei MateView GT’s presence on the desk, making it an impressive centrepiece on any gaming setup.

A striking, sports car-inspired design bolsters Huawei MateView GT’s presence on the desk, making it an impressive centrepiece on any gaming setup.

First unveiled globally in early July, the Huawei MateView standalone display and MateView GT gaming desktop monitor will be available for Singapore customers from 1 September.

In addition, the company will also be launching Huawei Display 23.8”, a TÜV Rheinland eye comfort-certified Full-HD panel with narrow bezels.

All three monitors will be available exclusively online in Shopee Huawei Official Store.

More details below from Huawei Singapore.

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New Arrival: ASUS ROG Zephyrus G14 Alan Walker Special Edition

Wednesday, August 18th, 2021

Powerful 14-inch gaming and creative laptop gets a facelift courtesy of world-renowned producer and DJ. Available in Singapore (S$3,098) exclusively at the ROG Experience Store Bugis and ASUS Online Store.

The ASUS ROG Zephyrus G14 Alan Walker Special Edition promises to harmonise tech and music.

The ASUS ROG Zephyrus G14 Alan Walker Special Edition promises to harmonise tech and music.

ASUS Republic of Gamers (ROG) today announces the new Zephyrus G14 Alan Walker Special Edition (GA401QEC) laptop, created in collaboration with the legendary artist, DJ and music producer.

With unique styling and a custom ROG Remix sampler, this machine is ready for any creative endeavor.

More details below from the press release.

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New Arrival: Huawei FreeBuds 4 Wireless Earbuds in Singapore

Wednesday, July 14th, 2021

First launched online for APAC last week, the new Huawei FreeBuds 4 open-fit wireless earbuds will hit the shelves in Singapore on 24 July, 2021. Pre-order (S$178) from 17-23 July with promotional discounts and freebies below.

The Huawei FreeBuds 4 is available in Silver Frost and Ceramic White.

The Huawei FreeBuds 4 is available in Silver Frost and Ceramic White.

The Huawei FreeBuds 4 is the company’s first open-fit earphones to feature Adaptive Ear Matching (AEM) technology for optimal noise-cancellation effect.

The open-fit design allows environmental sounds to be heard for safety, and also provides a more comfortable wearing experience even after long hours of use.

 

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Here’s my Silver Frost version of the new Huawei FreeBuds 4. Also available is Ceramic White.

Here are the specifications for the new Huawei FreeBuds 4 wireless earbuds.

More details below about the Huawei FreeBuds 4 from the press release.

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New Arrival: Canon Maxify GX7070 & MaxifyGX6070 SOHO Printers

Tuesday, July 13th, 2021

Canon’s Maxify GX7070 (S$889) and Maxify GX6070 (S$769) are its first pigment-based refillable Ink Tank printers to target high volume colour printing demand in SOHOs (Small Office Home Office).

Canon’s Maxify GX7070 and Maxify GX6070 refillable ink tank printers promise to help small and mid-size offices meet the need for colour printing in high volumes, while making it affordable to do so.

Canon’s Maxify GX7070 and Maxify GX6070 refillable ink tank printers promise to help small and mid-size offices meet the need for colour printing in high volumes, while making it affordable to do so.

The new printers aim to help small and mid-size offices to increase business efficiency and productivity while keeping costs low.

Announced at a time when remote working has turned to the norm, Canon’s latest ink tank printers boast a host of features such as high-speed water resistant printing and flexible paper handling.

More details below from the press release.

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New Arrival: Canon Pixma G670 and Pixma G570 Home Printers

Monday, July 12th, 2021

Canon’s Pixma G670 (S$499) and Pixma G570 (S$399) 6-colour refillable ink tank photo printers are made for home and small businesses.

The new ink system in the Pixma G570 and Pixma G670 combines with Canon photo papers to deliver exceptional print longevity, with photos that can resist fading for up to 200 years under the right storage conditions.

The new ink system in the Pixma G570 and Pixma G670 combines with Canon photo papers to deliver exceptional print longevity, with photos that can resist fading for up to 200 years under the right storage conditions.

Canon’s latest Pixma photo printers promise high-quality photo prints at low cost.

Due to the increase in work from home and remote learning arrangements, this is ideal for businesses printing and selling photographic works and families who would like to print travel photos but are worried about printing costs.

“For homes and small businesses, printing high-quality photos can be costly and troublesome especially if they have to source a third-party vendor to do it. With the new PIXMA photo printers, we hope to make the photo printing process cost-efficient and at the same time, ensure that all photos are printed in high-quality,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.

The Pixma photo printers’ 6-ink cartridge system makes photos look richer and more vivid.

In addition to the conventional CMYK 4-ink system, the Pixma G570 and G670 features additional red and grey ink cartridges.

The red ink supercharges photographs ranging from blood-red sunsets to automobiles in gleaming red, injecting an arterial intensity not possible with composite inks.

The grey ink ensures consistent monochromatic accuracy in print after print, while Black ink adds contrast, enhancing subject focus as well as fore from background separation.

More details below from the press release.

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