At its prelude to Lazada’s 11.11 online shopping festival, the Alibaba company hosted a panel discussion on the state of eCommerce in Southeast Asia with S. Iswaran, Minister for Communications & Information, Minister-in-Charge of Trade Relations.
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Lucy Peng, Chief Executive Officer, Lazada Group, at the Lazada 11.11 launch event.
Lazada Group also announced that it will support eight million eCommerce entrepreneurs and small-medium enterprises (SMEs) in Southeast Asia to grow and thrive by 2030.
Members of the panel discussion included S. Iswaran, Minister for Communications & Information, Minister-in-Charge of Trade Relations; Pierre Poignant, Executive President, Lazada Group and Simon Baptist, Global Chief Economist, Managing Director, EIU Asia.
The company committed itself to create an inclusive and sustainable eCommerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers and local communities.
“Bargain-hunters are also fun-seekers. Shopping doesn’t have to be boring and our business is not just about offering discounts or a one-off deal. So we are introducing games for shoppers to have some fun while browsing, buying and getting discounts – and they are loving it. Our focus is about building a great shopping experience. It’s the heart to everything we do and what makes an eCommerce operation vibrant,” said Jing Yin, Co-president, Commercial, Lazada Group.
As part of the pledge, Lazada will assist SMEs to digitise their businesses and gain better access to Internet-savvy and mobile consumers; make it easier for sellers to create their own brands on Lazada; while leveraging the company’s logistics network to facilitate the transfer of goods.
The event is a prelude to Lazada’s 11.11 Shopping Festival which will offer a full customer shopping experience for shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on November 11.
Lazada boasts that shoppers can look forward to more than 50 million deals, including discounts of up to 90% on more than one million items during the 24-hour shopping spree.
This is the first time that Lazada is participating in the 11.11 Global Shopping Festival together with other Alibaba Group platforms including Taobao and Tmall.
