Singtel today officially opened its new flagship store – Singtel Shop 313@Somerset – with 4,900 square foot space on the third floor at #03-31/36.
Official opening of Singtel Shop 313@Somerset. From left: Anna Yip, Deputy CEO, Singtel Singapore; Yuen Kuan Moon, Group CEO, Singtel; Ng Tian Chong, CEO, Singtel Singapore; Lionel Chng, MD, Customer Success, Singtel Singapore.
Singtel Shop 313@Somerset takes the place of the previous Singtel flagship store which had been in Comcentre for 22 years.
The Concentre is slated for redevelopment, so it will be at least four years before the flagship store can return to the Concentre.
“We’ve reimagined the store for the younger demographic and growing community of digital natives –who can use the tools, products, and facilities on offer to express themselves creatively. For those making careers on social media, they can even build their brands or services here. When customers come to our store, it will not be just a shopping trip but an experience – a place where they can connect, collaborate and co-create,” said Anna Yip, Deputy Chief Executive Officer, Singtel Singapore.
Singtel Shop 313@Somerset caters to younger millennials and Gen Zs with a CASETiFY shop and a TikTok Creator House.
More details below from the press release.
