Archive for November, 2012

SingTel thrills K-Pop fans with surprise performance by 2NE1

Friday, November 2nd, 2012

Live footage was streamed to smartphones, giant outdoor screens, mio TV and Facebook. Join in the fans on hashtag #SingTel2NE1.

Surprise performance by KPOP supergroup 2NE1 at Clarke Quay in Singapore.

You might have heard via the grapevine and even read in the papers about K-Pop supergroup being spotted in Singapore.

Well they are in Singapore – right now.

Sensuous Dara

Sensuous Dara

Fun-loving CL

Fun-loving CL

“At SingTel, we aim to bring joy to our customers through amazing experiences, which we amplify through the use of innovative multimedia and mobile technologies,” said Allen Lew, SingTel’s Country Chief Officer Singapore.

They are giving a surprise performance on Read Bridge in Clarke Quay, Singapore – courtesy of SingTel, who organised the stunt as part of its brand campaign.

2NE1 is performing their smash hits: I Love You, Fire, I Don’t Care, Can’t Nobody and Clap Your Hands.

Crowds also gathered to watch the performance live on giant outdoor screens at Knightsbridge, Bugis Junction, JCube and Toa Payoh Hub.

Colourful Minzy

Colourful Minzy

Doll-like Bom

Doll-like Bom

“We know Singaporeans love K-Pop music. So, we are thrilled to organise this surprise performance to bring fans up close and personal with their favourite stars. With our multimedia capabilities, we are able to bring the performance to every corner of Singapore,” he said.

To ensure that no fans missed out, SingTel leveraged its multimedia capabilities to stream live footage of the performance through its new Amazapp mobile app.

The app also offers exclusive unreleased videos that give fans a behind-the-scenes peek into the lives of band members.

SingTel also aired the showcase live via mio TV, as well as its website and Facebook page, thus providing fans with several ways to experience the event.

CL and Dara at Clarke Quay, Singapore

CL and Dara at Clarke Quay, Singapore

Fans can download recordings of the performance through SingTel’s AMPed music service, as well as a variety of mobile ringtones and wallpaper.

Bom taking in the atmosphere at Read Bridge in Clarke Quay

Bom taking in the atmosphere at Read Bridge in Clarke Quay

“Through our understanding of what our customers want and prefer, we are able to come up with innovative apps, content and technology for everyone. Our vision is summed up in our new motto: Let’s Make It Amazing Together and Bring Joy to Our Customers,” Lew added.

The showcase was part of a new brand campaign to demonstrate SingTel’s transformation into a multimedia and ICT company that goes beyond traditional telco services to offer content-rich services that enhance and simplify customers’ lives.

The performance was the first of a series of technology-enhanced events organised by SingTel to delight its customers and showcase its multimedia capabilities.

CL and Dara performing to capacity crowds at Clarke Quay, Singapore

CL and Dara performing to capacity crowds at Clarke Quay, Singapore

K-Pop supergroup 2NE1 saying goodbye to fans at Clarke Quay

K-Pop supergroup 2NE1 saying goodbye to fans at Clarke Quay

A*STAR DSI launches world thinnest 5mm hybrid hard drive in Singapore

Thursday, November 1st, 2012

The “A-Drive” is one of the world’s thinnest 5mm hybrid hard drive in a 2.5-inch form factor. Increased storage capacity, reduced power consumption, and at a lower cost of manufacture.

A*STAR’s Data Storage Institute (DSI) launches next generation 5mm hybrid hard disk drive.

A*STAR’s Data Storage Institute (DSI) launches next generation 5mm hybrid hard disk drive.

S. Iswaran launched the drive to commemorate 20 years of R&D by the Data Storage Institute (DSI) into data storage capabilities.

“We have managed to fit an amazing amount of innovation and advanced technology into a thinner, cheaper, and faster design, and we think the consumer and enterprise impact will be significant,” said Dr. Pantelis Alexopoulos, Executive Director of DSI.

“We have managed to fit an amazing amount of innovation and advanced technology into a thinner, cheaper, and faster design, and we think the consumer and enterprise impact will be significant,” said Dr. Pantelis Alexopoulos, Executive Director of DSI.

Iswaran is a Minister in the Prime Minister’s Office and Second Minister for Home Affairs and Trade & Industry.

The “A-Drive” has capacities of up to 1TB Hard Disk Drive (HDD) with 32 GB Solid State Drive (SSD), allowing it to store over 250,000 songs.

The “A-Drive” addresses limitations of the popular and fast but expensive flash-based SSD, as well as the conventional HDD for the consumer and business industry.

DSI’s “A-Drive” is targeted at tablets, ultrabooks, and future data centres.

With its slim form factor, the “A-Drive” could fit into tablet devices, greatly expanding its storage space while extending battery life by up to 30%.

The innovations for the HDD portion of the A-Drive should be applicable to the manufacture of conventional hard disk drives as low-hanging fruits for monetising the research investments.

The innovations for the HDD portion of this A-Drive should be applicable to the manufacture of conventional hard disk drives as low-hanging fruits for monetising the research investments.

The “A-Drive” will be a cheaper alternative to the SSDs currently used in ultrabooks, offering the same instant-on capability but with larger storage capacity.

For enterprise storage applications, the “A-Drive” reduces power consumption by up to 50%, resulting in greener and more efficient data centres with better optimisation of the already limited rack space.

One of the main challenges in reducing the thickness of current 7mm hard disk drives by almost 30% without compromising on its performance and stability is its spindle motor design.

“Our capabilities today have been the result of two decades of collaboration with industry partners around the world …We look forward to future partnerships as we continue our drive towards new innovations that will shape the data storage landscape,” said Dr. Alexopoulos.

To achieve a reduction in size, DSI researchers developed a proprietary axial field motor which runs smoother, quieter, and more efficiently – lowering power consumption by up to 70% – but costing only a fraction of the cost of SSDs.

The motor’s design has been patented, along with 30 other unique designs for the “A-Drive”.

In addition, DSI has collaborated with multinational corporations and local companies, such as Seiko Instruments, Miyoshi, and Unisteel, to develop key components for the “A-Drive”.

Why is DSI developing this technology?

Data storage manufacturing is an important sector for Singapore’s economy.

DSI’s research into data storage innovation enables Singapore to shift from assembly of hard disk drive components towards higher value-added activities such as hard disk drive design and hard media research.

In the 20 years since its founding, DSI has enabled data storage companies in Singapore to move up the value chain, creating high-value jobs and refining job skills in the process.