Named “Live Healthy SG”, the population-based public health initiative with the Singapore Government is Fitbit’s first major integration of its digital health platform and wearables into a national public health program.
* This story first appeared in Haleness Me.
The landmark nationwide health initiative will be powered by Fitbit devices and its new Premium service designed to drive better health outcomes at scale.
Fitbit is collaborating with Singapore’s Health Promotion Board (HPB) on the healthy population project in support of Singapore’s Smart Nation initiative.
The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health.
Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation.
Participants who enroll in and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR at no cost.
“Live Healthy SG” was designed for Singapore by Fitbit to harness technology, behavior insights and analytics to help Singaporeans get healthier through meaningful and sustained behavior change.
Live Healthy SG will engage people of all ages and levels of health using Fitbit devices and its new Premium service, which is launching to consumers in select markets around the world this fall.
More details below from the press release.
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