Posts Tagged ‘Cinema’

Canon boosts Cinema EOS lineup with EOS C300 Mark II, XC10 & XF-AVC

Thursday, April 9th, 2015

Canon today launched the EOS C300 Mark II and XC10 digital cameras and announced the development of XF-AVC, a new proprietary video format for the efficient recording of high-image-quality 4K, 2K and HD video footage. Prices TBA.

The Canon EOS C300 Mark II (EF mount) digital cinema camera (right) will be available from September 2015, while the XC10 4K video camcorder (left) will be available in mid-June.

The Canon EOS C300 Mark II (EF mount) digital cinema camera (right) will be available from September 2015, while the XC10 4K video camcorder (left) will be available in mid-June.

Both digital cinema cameras are capable of capturing 4K video and support Canon’s new XF-AVC video format, which allows for data compression without sacrificing image quality.

​The EOS C300 Mark II incorporates a Canon-developed Super 35 mm-equivalent approximately 8.85-megapixel CMOS image sensor and the Company’s latest imaging platform, Dual DIGIC DV 5, which promises exceptional processing power.

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Clarity CEO Soon Ong’s vision is to help customers visualise their AV needs

Wednesday, November 14th, 2012

Service quality, coupled with product knowledge and deep experience enables Clarity staff to understand what their customers need and come up with a customised solution that combines the best of breed from multiple brands to offer the best performance for the buck.

A living room at Tanglin Rd.

A living room at Tanglin Rd. Photo credit: Clarity

I first met the affable CEO of Clarity Group during his recent launch of the Datasat RS20i Digital Audio Processor in Singapore.

Soon Ong, CEO of Clarity Group

Soon Ong, CEO of Clarity Group. Photo credit: Clarity

We met up again today for a 30-minute interview that spilled into an hour-long conversation about the state of the AV industry and his vision for the homegrown company that his great-grandfather founded 83 years ago in 1929.

Himself a music enthusiast that plays the guitar and spends his personal time writing, producing and recording music, Soon emphasises the importance of getting a clear understanding of the customer’s needs before recommending any systems.

He believes in delivering a total AV solution that is customised to the customer’s needs and comprising a mix-and-match of the best of class components from different brands to offer a true-to-life AV experience that is also value-for-money.

Soon reckons that the hardware components account for only half of the performance of an AV solution – other factors such as the room design and materials are also critical.

Private cinema at Gallop Park

Private cinema at Gallop Park. Photo credit: Clarity

That is why Clarity does not sell any “cookie-cutter, off-the-shelf AV systems” that are commonly sold in electrical outlets.

“I rather have people who know their products well, than have sales staff that market a mediocre product well,” intimated Soon Ong, CEO, Clarity Group.

Soon feels his staff can value-add by selecting the best and most suitable components and by advising on the set-up and optimisation of the customer’s sound room or private cinema.

The expertise is also monetised in the form of consultancy services for commercial properties and establishments.

From the cordial chat that I had with Soon, the impression that I came away with was that this was someone who felt passionate about music and technology – whose primary concern was in giving his customers the best performance for the money they are spending.

Clarity Experience Centre

Soon plans to set up an concept demo cum experience centre in the first quarter of 2013 which will help customers visualise what they need and conceptualise what they want from the advanced technologies showcased at the centre.

“与新加坡音响影视公司Clarity Group 总裁 Soon Ong 闲聊。听他畅谈对于视听设备与科技的见解以及对未来的展望。” – 科技点心(微薄)

The experience centre will comprise five sections – the living room, the dining room, the kitchen, the private cinema, and the bedroom.

The different sections represent different market segments, including HDB/condominium living rooms and kitchens; luxury private cinemas; hotels and service apartments; as well as restaurants and boardrooms.

Datasat’s RS20i Digital Audio Processor launched in Singapore

Tuesday, November 6th, 2012

Clarity AV has launched the RS20i, Datasat’s newest entry into Singapore’s luxury home cinema market, offering to bridge the gap with the professional cinema sphere. Available from today for S$32,250.

Clarity has just launched the Datasat RS20i Digital Audio Processor in Singapore.

Clarity has just launched the Datasat RS20i Digital Audio Processor in Singapore.

The RS20i is engineered according to the same architecture as Datasat’s AP20 professional processor, the ‘brains’ that processed audio content for James Bond’s Skyfall, Men in Black 3, Jurassic Park and more than 14,000 other Hollywood blockbusters.

Unlike currently available surround sound boxes and premium processors, the RS20i conforms to the full 16-channel Digital Cinema Package (the collection of files that complete a digital movie) specification mandated by the Digital Cinema Initiatives (DCI).

With 16 channels of digital audio available, the RS20i supports up to 85 digital and analog inputs as well as 34 audio outputs.

The rear of the Dataset RS20i. Note the many digital/analog input/output sockets and three expansion slots.

The rear of the Dataset RS20i. Note the many digital/analog input/output sockets and three expansion slots.

This amount of outputs allows the audio processor to accommodate all surround sound formats currently available – including true 3D sound.

In addition, three expansion slots allow for the easy addition of extra channels in the future.

The RS20i also allows audiophiles to fine tune audio exactly how they want and save the setting.

Once configured, it is easy to manage the setting with all the power of the RS20i available at the users’ fingertips through their smartphone, tablet or laptop.

The RS20i is the only home cinema solution to feature the market-leading Dirac Live room optimization technology.

Clarity AV 在新加坡开始发售 Dataset 的 RS20i Digital Audio Processor。这个售价$32,250新元的数码音频处理器是针对新加坡豪华住宅的私人影视市场。听过其影响效果真觉得“不同凡响”! – 科技点心(微薄)

Audio output is optimized from each speaker in a sound system so that it is perfectly balanced for the acoustic behavior of the listening environment where the speaker is situated, creating the most natural and immersive listening experience.

With sleek, elegant looks designed by Neal Feay Company, an award-winning designer of consumer electronics, the Datasat RS20i also makes an attractive component of any luxury home entertainment system.

Seminar: Canon Cinema EOS System in TV Production by Alexander Buono from Saturday Night Live

Saturday, July 7th, 2012

Thanks to Canon’s invitation, I got to attend this interesting talk by the Director of Photography for Saturday Night Live Film Unit.

Alexander Buono shared his insights and experiences from his tight weekly schedule and workflow for shooting the longest running series in American TV.

* All photos taken with a handheld smartphone.

Alexander Buono from Saturday Night Live on TV production using Canon Cinema EOS.

Alexander Buono from Saturday Night Live on TV production using Canon Cinema EOS.

At the Lido Cineplex in Singapore, Buono gave some very down to earth and pragmatic tips and shared the setups and settings that he uses with his Canon equipment.

One of Alex Bruno's setups.

One of Alex Bruno’s setups.

Buono related how he began shooting for the popular Saturday Night Live (SNL) program in 1999 using film.

In 2009, he began using the Canon EOS 5D Mk II, before including the EOS 7D and Cinema EOS C300 in his digital video inventory.

Some interesting nuggets from his presentation and Q&A below.

To better understand and play with what the settings on the Canon EOS C300, check out the C300 Menu Simulator which emulates the menu system on the camera.

Alex Buono's rig

Alex Buono’s rig

If you’re into shooting video, here are some people to follow on Twitter.

The Hobbit was shot in 5k 3D video at 48fps, while James Cameron’s next installment of Avatar is being shot in 5k 3D video at 60fps.

These will likely look hyper-realistic, departing from the more surrealistic feel of film.

Buono recommends shooting at 24fps for the film look, even though videos for TV are typically shot at 30fps.

Another of Buono's setups

Another of Buono’s setups

Buono recommends keeping the shutter speed constant throughout a shoot. A good setting would be the reciprocal of twice the frame rate for the shoot.

So for a video shot at 24fps, a good shutter speed to use would be 1/48 second.

Overall, it was an interesting session for the attendees who packed Hall 5 of the cinema in which the workshop was held.

Alex Buono attended the School of Cinematic Arts under the University of Southern California, majoring in film production and still photography.

Alex Buono, Director of Photography for Saturday Night Live Film Unit.

Alex Buono, Director of Photography for Saturday Night Live Film Unit.

He spent his early post-college years as camera crew for studio films including Twister, Conspiracy Theory and Armageddon, learning from top ASC cinematographers and personal mentors like Don Burgess and John Schwartzman.

He soon became Director of Photography of the Saturday Night Live Film Unit.