Raoul offers an interactive shopping experience of its latest Fall Winter 2014 collection through the launch of its collaboration with iQNECT, with promotions below.
All shoppers need to do is to download the IQNECT app and visit Raoul (located at #02-49 Paragon), snap pictures of selected Raoul looks and be taken on a virtual journey to New York Fashion Week and this season’s Lookbook. Photo taken with Samsung GALAXY S5 smartphone.
Through the iQNECT app, Raoul is transporting shoppers from its boutique in Singapore to the heart of New York Fashion Week through rich branded content and information on their mobile devices.
Promotions
To launch the new season’s collection, Raoul is giving away shopping vouchers and limited edition canvas tote bags with this season’s signature flower motif to IQNECT app users.
The Raoul FW14 collection pays homage to Wiener Werkstatte – a progressive alliance of artists and designers founded in 1897.
Some of the more conscious and graphic approaches to the design ideals of this movement inspired the strict black and ivory diamond-shaped graphics in linear silhouettes along with the overblown flower motifs.
This season, consumers can own a piece of this inspiration as iQNECT is giving away limited edition Raoul canvas tote bags featuring the signature Raoul FW14 flower motif.
“Through the promise of a richer shopping experience in line with Raoul’s FW 14 campaign, IQNECT is extremely pleased to have helped Raoul find new ways to connect with and add value to consumers, and bring them in-store. We look forward to further opportunities to work with fashion and retail brands to design bespoke user journeys that deepen engagement with shoppers,” said Jerry Tan, Creative Director, iQNECT.
The first 500 shoppers to download the app and visit Raoul’s Paragon store will be able to collect their complimentary tote bag.
In addition, all iQNECT app users who complete their virtual journey by scanning and snapping pictures of key items in the Raoul store will receive a S$100 shopping e-voucher which can be redeemed for a minimum spend of S$300.
The launch of this campaign marks the first collaboration between Raoul and iQNECT and leverages iQNECT’s proprietary vision recognition system to enable the creation of authentic, engaging mobile experiences.
iQNECT Pte. Ltd. is a local company based in Singapore. The app works on Android, iOS and Windows devices.