Steve Jobs personally unveiled the much anticipated iCloud during the keynote address at the annual Worldwide Developers Conference (WWDC) 2011 in San Francisco.
ON 6 June 10 am PST (local time 7 June, 1 am), Steve Jobs revealed the set of free cloud services that promises to work seamlessly with applications on the iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store a user’s content in iCloud and again automatically and wirelessly push it to all of the same user’s devices. When anything changes on any one of the devices, all of the user’s other devices are wirelessly updated almost instantly.
“Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices,” said Steve Jobs, Apple’s CEO. “iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.”
iCloud services
• The former MobileMe services — Contacts, Calendar and Mail — are all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. A user’s inbox and mailboxes are kept up-to-date across all of the user’s iOS devices and computers.
• The App Store and iBookstore can now download purchased iOS apps and books to all a user’s devices, not just to the device they were purchased on. Simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost. The App Store and iBookstore now let a user see his/her purchase history.
• iCloud Backup automatically and securely backs up a user’s iOS devices to iCloud daily over Wi-Fi when the iPhone, iPad or iPod touch is charged. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If a user replaces an iOS device, simply entering his Apple ID and password during setup will prompt iCloud to restore the new device.
• iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all of a user’s devices. When document is altered on any device, iCloud automatically pushes the changes to all the other devices. Apple’s Pages, Numbers and Keynote apps are already using iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup — and this does not include the storage for music, apps and books purchased from Apple, as well as the storage required by Photo Stream. Users will be able to buy even more storage, with details announced when iCloud ships this fall.
• iCloud’s Photo Stream service automatically uploads the photos taken or imported on any of your devices and wirelessly pushes them to all of the user’s other devices and computers. Imagine taking a bunch of photos with your iPhone at a birthday party and seeing them ready to share on your iPad when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which gives users ample time to connect devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.
• iTunes in the Cloud lets you download previously purchased iTunes music to all of your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can get gain an improvement in quality by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if the service can match it to the over 18 million songs in the iTunes Store. It makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this autumn (only in the US) for a US$24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports in autumn.
Apple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.
Pricing & Availability
The iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this autumn concurrently with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for US$24.99 per year (US only).
iTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7. Outlook 2010 or 2007 is recommended for accessing contacts and calendars.
Apple announced that during the five-day conference, it “will unveil the future of iOS and Mac OS, including exciting demonstrations of the new kinds of apps that developers can build using Apple’s advanced frameworks.”
