Joan Hu, Overseas Southeast Asia Director at Roborock, shares her plans for the company in APAC for the second half of this year.
Joan Hu is the Overseas Southeast Asia Director at Roborock.
To get a picture of Roborock’s strategy for APAC in H2 2022, I asked Joan Hu five questions.
Q1. Roborock has recorded a strong growth in China since its introduction. What do you think contributed to this?
In the robot vacuum market back in 2014, most available products only focused on the basic need that comes with a vacuum – cleaning.
We saw an opportunity to fulfill needs and wants that consumers didn’t know they had yet.
Hence, we grew our R&D department with a team of engineers, scientists, manufacturing experts and designers – all vital for creating products that truly fit our users’ lifestyle.
Q2. Any new vacuum launches this year?
We have just launched the Roborock S7 MaxV in early 2022.
This is an upgrade of our popular Roborock S7, with ReactiveAI 2.0 Obstacle Avoidance System.
The S7 MaxV recognizes objects in its path more accurately and adapts quickly to clean around them, regardless of lighting conditions.
It also features Roborock’s acclaimed VibraRise® technology, a combination of sonic mopping with an automatic mop lift designed to transition smoothly over contrasting surfaces, while delivering effective high-intensity scrubs to tackle surface dirt.
The Roborock Q7 Max robot vacuum cleaner and mop was launched in Singapore recently in April 2022.
That’s not all, we also launched the Q7 Max – the latest lineup to our premium Q-series, a range of robot vacuums that combines proven features of our flagship S-Series, including LiDAR navigation, multi-level mapping and customizable app controls, making automated cleaning now an affordable luxury.
