Firefall is a team-based MMORPG 3D Sci-Fi action shooter game from Red 5.
In early 2010, The9 announced its acquisition of majority stake in Red 5 Studios Inc, an online game developer located in California, formed in 2006 “The market share and revenue in Asia has a huge impact on the Firefall global operation. This was one of the reasons why we have decided to set up an Asia headquarters for Firefall,” said Mr Zhu Jun, CEO of Red 5 Singapore. “Singapore is strategically-located, demonstrates a thirst for global talent, latest technology and has strong support from the government. The rich resources of talent, friendly government policy and efficiency here have won us over.”by former executives and developers from Blizzard Entertainment.
“Red 5” in this report refers to Red 5 Studios Inc as opposed to “Red 5 Singapore”.
Since the acquisition, The9 has provided support to Red 5 for the game development and preparation work for launch of Firefall – the first team-based action shooter game from Red 5.
Firefall has already attracted interestfrom gamers, media and industry peers across the world.
It is also part of The9’s ‘Global Game for Global Market’ strategy.
Red 5 Singapore will be responsible for the operation of Firefall in all the countries around the globe“We are delighted that The9 Limited has chosen Singapore as its base to spearhead its global strategy. Red 5’s Asian operation in Singapore will create an opportunity for local talent to work with some of the most respected veterans in the games industry,” said Jayson Goh, Executive Director, Infocomms & Media Division of EDB, Singapore. other than North American and European markets, and will first focus on the Asian markets.
The9 and Red 5 will support Red 5 Singapore with talent recruitment, capital investment, technology, as well as other necessary resources.
Red 5 Singapore will develop localized versions of Firefall according to the progress of the game in each country in the Asia region, and will become the Asian operation and development center for Firefall.
