The strategic partnership has the potential to benefit more than 500 million mobile customers across the region.
Initiatives under this partnership include a retail collaboration programme, direct carrier billing, regional mobile app development challenge and direct access to selected apps.
The SingTel Group and Samsung today unveiled a suite of joint initiatives designed to bring a seamless and richer mobile data experience for their customers.
These initiatives are to be progressively launched by entities in the SingTel Group – SingTel in Singapore, Optus in Australia, AIS in Thailand, Airtel in India and Africa, Globe Telecom in the Philippines and Telkomsel in Indonesia.
These initiatives cut across many areas such as marketing, content and technology. This collaboration will help differentiate the entities’ services and improve their competitiveness.
Initiatives under this partnership include a retail collaboration programme, direct carrier billing, regional mobile app development challenge and direct access to selected apps.
The four joint initiatives are detailed below.
