Posts Tagged ‘eBook’

eBook: Digital PR Techniques to Use in this Digital Age

Sunday, February 5th, 2012

A friend of mine sent me a hardcopy of this book about the importance of digital PR and digital PR techniques that work well.

"The Changing Face of Communications: 12 digital techniques for modern PR" - released by Lewis PR.

"The Changing Face of Communications: 12 digital techniques for modern PR" - released by Lewis PR.

It was recently released by her PR agency (Lewis PR) to delve into what is really key to marketing and PR professionalism, as well as companies in general who are looking to keep themselves updated in this digital age.

eBook on modern digital PR techniques for the digital age.In this digital age, we see social media evolve by the day and emerge in communications more and more.

So I do agree with my friend, Gina Daryani, how important it is to keep abreast with the latest techniques in this fast-paced and rapidly-changing age.

In order to address “The Changing Face of Communications”, this book propounds “12 digital techniques for modern PR”.

I have listed below the 12 techniques – each delved with in its own How-to chapter in the book.

  1. How to communicate in a real-time world
  2. How to incorporate SEO into PR
  3. How to evaluate a social media campaign
  4. How to improve your corporate videos
  5. How to get started in word-of-mouth marketing
  6. How to make your corporate blog take off
  7. How to use social media to enhance events
  8. How to create sticky content
  9. How to handle a social media crisis
  10. How to optimize your web presence for conversions
  11. How to make the case for social media
  12. How to work with online influencers

You may also download the free e-book from this link here.

I’m just beginning to read the book, but below is an excerpt to get you started.

(more…)

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SingTel launches Singapore’s first e-book service

Tuesday, November 15th, 2011

Skoob is the first service to offer works by Singapore writers as well as study guides and educational books for local primary and secondary school students.

Skoob is the first service to offer works by Singapore writers as well as study guides and educational books for local primary and secondary school students. First e-book service to accept payments in SGD. Significant savings versus the cost of traditional paper books.

Launched by Singapore Telecommunications Limited (SingTel) today, skoob offers more than 39,000 local and international bestsellers for smartphones, tablets and PCs.

“The Singapore market has long been overlooked by e-book services from abroad. With the launch of skoob, Singapore readers finally have a service that offers local books and caters specifically to their tastes and needs,” said Goh Seow Eng, SingTel’s Chief of Digital Home.It is the first e-book service to accept payments in Singapore dollars and offers tremendous savings versus the cost of traditional paper books.

For example, fans of John Grisham can enjoy his novel, The Confession, at S$9.00 instead of S$17.07 at a bookshop.

Neil Humphreys’ acclaimed Complete Notes from Singapore is available at S$13.90 instead of S$29.90.

“It also provides local publishers and writers with a powerful digital platform that allows them to reach a wider audience,” Goh added.Skoob also offers a range of classics for free download, such as Arthur Conan Doyle’s The Adventures of Sherlock Holmes and Charles Dickens’ A Tale of Two Cities.

Skoob is available on Apple and Android tablets and smartphones via a free app.  It can also be enjoyed on PCs and Macs using standard browsers.

For iPad, iPhone, Android tablets and smartphones, and PCs International best sellers from the top 6 global publishers: Random House, Penguin, HarperCollins, Hachette Book Group, Simon and Schuster and Macmillan

Customers have the flexibility to download books on up to five devices. Payments can be made via Singapore credit cards. SingTel customers can choose to have purchases conveniently charged to their monthly bills.

“We are continuously working with publishers to expand our catalogue. We believe skoob’s range of local study guides and educational books will be well received by school students, and we are looking to include assessment papers soon,” Goh revealed.Mr Goh said that skoob is an important addition to SingTel’s growing suite of multimedia offerings, which includes the AMPed music service, deF!ND digital concierge, ESC games service, De!ite e-magazine service, exCite web video app and mio TV.

Skoob offers titles from six global publishing houses: Random House, Penguin, HarperCollins, Hachette Book Group, Simon and Schuster and Macmillan.

The service carries local titles, study guides and educational books from: Popular, Marshall Cavendish, Cengage Learning, Asiapac, Flame of the Forest, McGraw Hill, Sunbear, Monsoon, Singapore Asia Publishers (SAP) and Janus Education.

Chinese language books will be available soon.

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