Adobe Systems has announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow a spectrum of publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad.
Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries – including retail, banking, financial services, healthcare and education – where companies and brands want to publish a new genre of engaging publications on tablets, as part of their digital publishing and mobile marketing strategies.
The Enterprise and Professional editions of Digital Publishing Suite is targeted at producing more engaging applications from both media and business publishers.
The Adobe Digital Publishing Suite tightly integrates with Adobe InDesign CS5.5 and Adobe Creative Suite 5.5 software, empowering designers with industry-standard page layout capabilities for creating highly designed, engaging digital content that includes a new class of interactivity.
Used in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers as well as corporate publications including magazines, annual reports, product guides and retail catalogs consumed on desktops and tablets.
The Professional Edition provides media and business publishers as well as educational institutes with an expedient tablet publishing solution that offers creation of rich reading experiences; amplification of brand across mobile channels, distribution and monetization of content across leading mobile marketplaces and tablet devices; as well as availability to deeper reader insights through pre-built analytic reports, based on the Adobe Online Marketing Suite powered by Omniture.
Adobe is targeted at supporting all levels of customers who require a comprehensive tablet publishing solution. In addition to the immediate availability of both the Professional and Enterprise Editions, Adobe expects to allow organizations to purchase Digital Publishing Suite through an expanded set of agency partners.
Pricing and Availability
The Professional Edition of Digital Publishing Suite is available immediately, with pricing consisting of both a platform and service fee.
The estimated platform fee for professional-edition customers is US$495 per month (or US$5,940 per year), which provides access to core Digital Publishing services including hosting of an unlimited number of titles per individual publisher and bundled Gold technical support.
The service fee scales based on the total number of issues downloaded per year. A customer purchases an annual commitment level of issue downloads that range from 25,000 to 500,000 downloads per year:
25,000 issue downloads ($0.22/issue) for US$5,500 per year
250,000 issue downloads ($0.15/issue) for US$37,500 per year
500,000 issue downloads ($0.12/issue) for US$60,000 per year
In the meantime, Adobe plans to release an HTML5 update to the current version. The update will make it easier for designers and developers to build websites using the HTML5 Internet standard.
Adobe Systems Inc. is the largest maker of graphic design software in the world. It has reduced its sales forecast by $50 million because of the disasters in Japan – its second largest market after the U.S. According to analysts, Japan accounts for 10 – 15 percent of Adobe’s revenue each quarter.
