TWG Tea launches a new omni-channel global eCommerce website and membership programme for customers around the globe.
Launching from Singapore, this revolutionary global platform will soon include subsites featuring local shipping, payment platforms, inventories, and customer service centres dedicated to TWG Tea customers in China, Japan and Europe, with other locations to follow.
In conjunction with the 10th anniversary of the home-grown brand, TWG Tea has launched a new eCommerce website and a membership programme that’s by-invitation only.
About TWG Tea
TWG Tea was established in Singapore in 2008 and celebrates the year 1837 when the island became a trading post for teas, spices and fine epicurean products.
TWG Tea, which stands for The Wellbeing Group, was founded by Taha Bouqdib, Maranda Barnes and Rith Aum-Stievenard as a luxury concept that incorporates unique and original retail outlets, exquisite tea rooms and an international distribution network to professionals.
In addition to more than 800 blends of tea, TWG Tea also offers modern tea accessories and tea-infused sweets and savouries.
Three years in the making, this venture opens the door to customers worldwide to purchase its full selection of more than 800 blends of tea, even in countries where TWG Tea does not have brick-and-mortar outlets.
Some of the physical branches are directly managed by the TWG Tea headquarters in Singapore while an increasing number are through franchising – in the UK for instance.
The global website and membership programme currently ships internationally to 48 countries.
Progressively, the global platform will be rolled out across international markets including China, Japan, and Europe later this year with plans to increase this number to 18 international hubs by 2020.
More details below from the press release.
