“SingTel” is now “Singtel”, in its first rebranding in 16 years to provide better, seamless and effortless customer experiences to both consumers and Enterprise IT.
Singtel’s fleet of vans, newly brandished with the new logo and tagline, revving to go forth from the company’s headquarters at Comcentre building.
With much fanfare at its Comcentre headquarters in Singapore, the biggest telco in Singapore launched a new brand identity today.
“Generations in Singapore have grown up with Singtel. Customers see us as a trusted, reliable brand that is at the forefront of technology. In this digital age, we recognise that customers also want things simpler, faster and delivered by people who truly care,” said Chua Sock Koong, Singtel Group CEO.
Singapore Telecommunications – now known as “Singtel” for short – hopes that this reflects a new phase in its transformation journey to grow beyond traditional telecommunications into multimedia and ICT services.
The target audience is more targeted at the domestic market for the moment and three initiatives are being implemented for the consumer market with initiatives for Enterprise IT and its corporate customers in the pipeline.
The three initiatives are:
- Appointment booking at Singtel shops.
- Preferred customer care call-back time.
- Home/Office appointments: tightened window of waiting time.
More details on these initiatives can be found at the end of this article in the extracts from Singtel’s press release.
Singtel’s new logo, together with its rebranding promise in the lobby of its headquarters in Comcentre.
“Better Thursdays with Singtel”
From now till the Lunar New Year, Singtel is offering treats to its customers as part of its brand relaunch.
- 22 Jan: Free local calls all day for postpaid mobile customers.
- 29 Jan: Free SMSes all day for postpaid mobile customers.
- 5 Feb: Free 30-day preview of new SingtelTV channels for SingtelTV subscribers.
- 12 Feb: Free Facebook access all day for prepaid mobile users.
- 19 Feb: Free data all day for postpaid mobile customers.
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