Raoul offers an interactive shopping experience of its latest Fall Winter 2014 collection through the launch of its collaboration with iQNECT, with promotions below.
All shoppers need to do is to download the IQNECT app and visit Raoul (located at #02-49 Paragon), snap pictures of selected Raoul looks and be taken on a virtual journey to New York Fashion Week and this season’s Lookbook. Photo taken with Samsung GALAXY S5 smartphone.
Through the iQNECT app, Raoul is transporting shoppers from its boutique in Singapore to the heart of New York Fashion Week through rich branded content and information on their mobile devices.
Promotions
To launch the new season’s collection, Raoul is giving away shopping vouchers and limited edition canvas tote bags with this season’s signature flower motif to IQNECT app users.
The Raoul FW14 collection pays homage to Wiener Werkstatte – a progressive alliance of artists and designers founded in 1897.
Some of the more conscious and graphic approaches to the design ideals of this movement inspired the strict black and ivory diamond-shaped graphics in linear silhouettes along with the overblown flower motifs.
