TCL is sponsoring the Premiere of latest installment of the X-Men series of movies as the Chinese company makes global entertainment marketing key to its corporate strategy.
TCL has previously sponsored films such as “Transformers 3”, “The Avengers”, “The Dark Knight Rises”, “Cloud Atlas” and “Iron Man 3”. In 2013 bought the naming rights to the landmark Chinese Theatre in Hollywood.
TCL is one of the leading players in the global TV industry and is partnering with Twentieth Century Fox as the Presenting Sponsor of all of the Premieres of “X-Men: Days of Future Past” around the world.
Worldwide tour of X-Men Premieres
- Saturday, May 10th – New York Global Premiere
- Monday, May 12th – London
- Tuesday, May 13th – Moscow, Beijing
- Wednesday, May 14th – Singapore
- Thursday, May 15th – Sao Paulo
- Friday, May 16th – Melbourne
This marks another major step in TCL’s transformation from being a traditional electronics manufacturer to a global multimedia entertainment technology enterprise.
By sponsoring what promises to be the biggest movie of the year, TCL is positioning itself as a global leader in entertainment marketing.
TCL had a strong red carpet presence at the world premiere in New York on May 10, and will maintain that presence through global events in Beijing, Sao Paulo, Moscow, London, Paris, Melbourne and Singapore.
Global Premiere of “X-Men: Days of Future Past” in New York. Photo from TCL TV Facebook Page.
