Archive for September 10th, 2013

Apple announces new iPhone 5s, iPhone 5c and iOS7

Tuesday, September 10th, 2013

One year to the day from the launch of the iPhone 5, Apple has announced the iPhone 5s and iPhone 5c, as well as the iOS7. 

The new iPhones will arrive on next Friday, 20 September in 9 countries, including Singapore, Hong Kong and China.

The new iPhone 5s (left) and iPhone 5c.

The new iPhone 5s (left) and iPhone 5c.

Both the iPhone 5s and iPhone 5c sport a 4-inch Retina display.

With all the “leakages” that preceded the announcement, there were hardly any surprises – except for the pricing, which seemed on the high side of market expectations.

Pricing in Singapore

Prices below are without contract but inclusive of GST.

Model iPhone 5s iPhone 5c
16GB S$988 S$848
32GB S$1,148 S$988
64GB S$1,288
Cases S$58 S$42

Both the two new iPhone models will be available from the Apple Online Store, and through SingTel, M1, StarHub and select Apple Authorised Resellers.

iPhone 5s cases will be available in beige, black, blue, brown, yellow and red while the iPhone 5c cases will be available in blue, green, pink, yellow, black and white.

A new iPhone 4S 8GB model will also be available for S$588 inc GST.

Where is the iPhone 5c targeted

Many has associated the “c” in the iPhone 5c to stand for “cheap” and targeted for the lower-priced market segment – since it is priced slightly less than the iPhone 5s.

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