Tech bytes for tea?

Following the success of its first thematic-shopping multi-brand electronics concept store in Funan DigitaLife Mall, Newstead Technologies has launched its second and bigger store in Jurong Point.

The new Digital Style store is at #B1-92/93 in Jurong Point.

At 9,000 square feet, the new store at Jurong Point is almost three and a half times the size of its first store in Funan, which has an area of only 2,647 square feet.

Unlike the Funan store, cameras are now being sold in its own section in the second store.

Consistent with the thematic-shopping concept of the Digital Style chain of stores, the branch at Jurong Point offers customers a comprehensive consumer-centric and experiential retail experience.

Store opening. From left: Park Sang Hoon, Director of Consumer Business, HP IPG Singapore; Sebastian Chong, ECS Computers, Mindy Tan, Managing Director, Newstead Technologies, Florence Koh, Senior Sales Director, Acer Singapore, Koh Khong Meng, General Manager & Executive Director, Lenovo Singapore, Deepak Wagh, Dell Singapore and Kelvin Chong, Sales & Operations Manager, Newstead Technologies.

The idea is to present a stress-free environment where shoppers can compare brands at ease and test-drive products at six solution corners namely Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business.

“We are elated that the new concept is well received by our customers. They are spoilt for choice and yet they can zoom right in to the solution corner. Like a personal shopper that help takes the guess work out of the equation, it is a breeze to find the best products to suit your lifestyle needs at Digital Style,” said Evelyn Chua, Business Development and Marketing Manager of Newstead Technologies.Instead of the industry practice of categorising products by brands, they are categorised according to function and specifications at the different solution corners.

Shoppers can easily mix-and-match and plug-and-play the gadgets in-store to experience and compare the different products displayed.

Back in September 2011, when the first Digital Style store was opened in Funan, Evelyn had told me that there would eventually be four to five such stores in the chain geographically distributed around Singapore.

The next Digital Style store will be at The Star Vista towards the end of this year.