Newstead Technologies opens largest Digital Style at Suntec City Mall

The 9044-square feet store in the newly renovated Suntec City Mall features novel store-in-store concept and customer service counter.

Digital Style Suntec City is located at Tower 3 of Suntec City Mall, #01-618/619/620/621/622 at 8 Temasek Boulevard. It is open daily from 10.30am - 9.30pm.

Digital Style Suntec City is located at Tower 3 of Suntec City Mall, #01-618/619/620/621/622 at 8 Temasek Boulevard. It is open daily from 10.30am – 9.30pm.

Digital Style Suntec City is the Digital Style store by Newstead Technologies.

First impressions:

I was at the opening of the store and noticed that the store offers quite a comprehensive range of audiovisual equipment from headphones to mini home theatre systems.

Some of the brands, including gaming product makers, are not carried in other multi-brand electronics stores.

The largest Digital Style to date at over 9,044 square feet, Digital Style Suntec City is a multi-brand electronics store that is decked out with the latest trending gadgets and devices.

It is designed for customers to get hands-on with gadgets by allowing them to plug-and-play, mix-and-match products.

Digital Style Suntec City offers Newstead Technologies’ new Store-in-Store concept, in which six consumer electronics brands feature their hottest and latest gadgets in dedicated spaces of approximately 353 square feet each.

The six brands are ASUS, Samsung, Lenovo, Acer, Dell and HP.


CEO of Newstead Technologies, Mindy Tan at ASUS concept corner

CEO of Newstead Technologies, Mindy Tan at ASUS concept corner.

Each brand has focused product categories – the ASUS brand corner showcases its thin and light ultrabooks while Samsung features its tablets, smartphones and accessories.

“Suntec City is a retail destination with a lot of potential especially with its recent renovation, new conference facilities and well-segmented mall space. This bigger area enables us to provide an even larger selection of products carefully chosen by our purchasers to meet the evolving lifestyle needs of our customers,” said Mindy Tan, Chief Executive Officer of Newstead Technologies.

Desktop computers and laptops are offered in all Acer, Lenovo, Dell and HP brand corners.

Digital Style caters to both small business and home computing with printers, digital cameras, home networking and storage solutions, as well as other electronics devices and periperals.

Gadget lovers can approach any staff at Tech Aid to resolve technical-related queries and issues that they face before, during and after purchasing their gadgets.

Staff will provide on-site evaluation and technical support.

Located at the family-friendly section of the rejuvenated Suntec City Mall, Digital Style aims to attract families, younger consumers as well as office workers and convention visitors.

Digital Style Suntec City at Suntec City Mall, right after the official opening ceremony.

Digital Style Suntec City at Suntec City Mall, right after the official opening ceremony.

The other seven Digital Style locations are listed below.

  1. Bugis Junction
    200 Victoria Street, Singapore 188021, #03-10
  2. Funan DigitaLife Mall
    109 North Bridge Road, Singapore 179097, #03-01
  3. Funan DigitaLife Mall
    109 North Bridge Road, Singapore 179097, #03-32
  4. Jurong Point Shopping Centre
    Jurong West Central 2, Singapore 648886, #B1-92/93
  5. The Star Vista
    1 Vista Exchange Green, Singapore 138617, #01-17/18
  6. Westgate
    3 Gateway Drive, Singapore 608532, #03-29
  7. Parkway Parade
    80 Marine Parade Rd, Singapore 449269, #B1-156

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