Tech bytes for tea?

Studies by Experian’s global analysis shows Singapore loving both Facebook and Google+.

At the beginning of September 2011, Experian Hitwise had found that, In the Asia Pacific region, Google+ was the most popular in Singapore, followed by India, Australia, New Zealand and Hong Kong.

Singapore was also the only country in which Google+ had enjoyed a continued rate of adoption – other countries had seen its popularity decline after a peak in mid-July, following its initial beta-launch in end June.

A further study released last week by Experian revealed that Singapore users spent the longest average amount of time per session on Facebook in the world, in the month of August 2011. The average of 38 min 46 sec per session was longer than what users spent on Facebook per session in other parts of the world.

In the meantime, other social networking and sharing sites such as YouTube and Twitter have also grown their market shares amongst users in Singapore.

In the Asia Pacific region, Google+ is most popular in Singapore, followed by India, Australia, New Zealand and Hong Kong, according to data from Experian Hitwise.

Singapore is also the only country in which Google+ has enjoyed a continued rate of adoption – other countries have seen its popularity decline after a peak in mid-July, following its initial beta-launch in end June.

Google+ popularity in APAC: Singapore, India, Australia, New Zealand and Hong Kong.

Experian Hitwise is an online competitive intelligence service that operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore.

Globally, Singapore’s usage of Google+ was ranked sixth in the Social Networking and Forums category.

Google+’s popularity in Singapore was attributed to the dominance of the Google’s search engine in Singapore, with over 34.48 per cent of upsteam traffic to Google+ originating from the Google Singapore search engine.

Among the countries, Hong Kong secured the lowest rate of Google+ adoption despite being the heaviest users of social networks – almost 60 per cent of visits are to platforms like Facebook and YouTube, while 40 per cent of the visits are to local Chinese forums and social media including Discuss, Uwants and Sina Weibo etc. Globally, it was ranked 90th.

Google+ also performed strongly in India achieving 14th place at its peak. This could be attributed to the rapid growth of India’s mobile and Internet community, its growing economy, as well as the increasing popularity of social media.

Despite minimal impact seen on Facebook visits so far after the launch in all markets except Hong Kong, Google+ sees key reliance on other Google properties such as Google Search, YouTube and Gmail to direct and refer visitors to the new Social platform.