Studies by Experian’s global analysis shows Singapore loving both Facebook and Google+.
| Websites | Visits share in August 2011 | Visits share in August 2010 | % Annual Growth |
|---|---|---|---|
| 38.22% | 37.83% | 1.03% | |
| YouTube | 23.37% | 20.13% | 16.10% |
| 5.74% | 4.38% | 31.05% | |
| Hardware Zone | 3.27% | 3.88% | -15.72% |
| Tumblr | 1.42% | 0.63% | 125.40% |
| Google+ | 1.20% | NA | NA |
| Meebo | 1.07% | NA | NA |
| Yahoo! Answers | 0.92% | 0.92% | 0% |
| Tagged | 0.50% | 0.56% | -10.71% |
| VR-Zone | 0.50% | 0.77% | -35.06% |
At the beginning of September 2011, Experian Hitwise had found that, In the Asia Pacific region, Google+ was the most popular in Singapore, followed by India, Australia, New Zealand and Hong Kong.
Singapore was also the only country in which Google+ had enjoyed a continued rate of adoption – other countries had seen its popularity decline after a peak in mid-July, following its initial beta-launch in end June.
A further study released last week by Experian revealed that Singapore users spent the longest average amount of time per session on Facebook in the world, in the month of August 2011. The average of 38 min 46 sec per session was longer than what users spent on Facebook per session in other parts of the world.
In the meantime, other social networking and sharing sites such as YouTube and Twitter have also grown their market shares amongst users in Singapore.