Brother, Canon, Dell, Epson and Lexmark have joined hands to raise public environmental awareness through the launch Singapore’s first joint cartridge recycling project.
Brother, Canon, Dell, Epson and Lexmark join hands to launch printer ink & toner cartridge recycling initiative in Singapore.
Project Homecoming is an ink and toner cartridge recycling initiative that is led, managed and jointly funded by the five leading printer brands,
It is supported by the National Environment Agency and National Library Board of Singapore.
Takeo Shimazu, Managing Director, Brother International
Ide Eiji, Managing Director, Epson Singapore
The aim to make it easier for the public to recycle their used ink and toner cartridges.
This is the first time globally outside Japan that these five brands have come together to initiate a joint recycling project.
“We aim to bring greater convenience to the public who are keen on making a personal contribution to recycling efforts across the island, and are proud to be working together as a team to jointly fund and promote the culture of recycling in Singapore,” said Andrew Koh, lead spokesperson for Project Homecoming and Senior Director and General Manager, Consumer Imaging & Information Products Division, Canon Singapore.
“With strong support from the NEA and NLB, we will be able to give back to society through this initiative as socially responsible organisations, while driving home the message of environmental awareness through cartridge recycling as part of joint sustainability efforts from the printing industry.”
Project Homecoming will provide easily accessible cartridge recycling bins at 13 NLB libraries where the public can deposit used ink and toner cartridges from printers of any brand for recycling – even those of other brands not in the Project Homecoming partnership.
The cartridges are then periodically collected for proper recycling.
Loh Teck Heng, Director of Software & Peripherals, Dell Asia Pacific & Japan
Richard Tan, Regional Country Manager, Offshores, Singapore & Taiwan, Lexmark Singapore
Recycling vendors of the joint initiative will collect the cartridges from the boxes and break down recyclable parts including plastics and metal, which can then be made into other products such as pens or petroleum coke (high-grade fuel).
These recycling processes will help minimise waste, landfill and pollution while maximising the recovery of valuable resources.
