Caltex Launches Singapore’s First Fuel Payment App

The CaltexGo mobile payment app offers fast, hassle-free fuel payment from the comfort of your car.

Chevron’s General Manager of Products for Singapore, Shahid Ahmed, at the launch of CaltexGo mobile fuel payment app in Singapore.

Chevron’s General Manager of Products for Singapore, Shahid Ahmed, at the launch of CaltexGo mobile fuel payment app in Singapore.

Chevron Singapore, which operates the retail brand Caltex, has introduced Singapore’s first fuel payment app.

“As part of its new digital transformation, Chevron has opted for an agile approach to its first mobile payment solution, listening closely to user feedback and learning from industry best practices towards developing a minimum viable product for fuel payment,” said Chevron’s General Manager of Products for Singapore, Shahid Ahmed, when I chatted with him during the app’s launch.

The CaltexGO mobile payment app is the front-end of an integrated digital eco-system that offers cashless payments and helps consumers locate a service station, enjoy automatic loyalty LinkPoints collection, exclusive mobile offers, and electronic receipts at their fingertips.

CaltexGO responds to key consumer pinch points identified in the retail brand’s recent consumer insights analysis.

Chevron notes that refueling can be seen as a chore which drivers strive to mitigate.

Having to wait for a pump, long payment queues, and the complexity related to loyalty and payment systems were the top inconvenience grouses by drivers at service stations.

The new CaltexGo mobile fuel payment app will be launched to the public in October, 2018.

The new CaltexGo mobile fuel payment app will be launched to the public in October, 2018.

With the new mobile payment app, motorists pulling into their neighborhood service station need only launch the app with a payment card registered, indicate their pump number and confirm the payment details after refueling.

The frictionless digital transaction is designed for motorists to get more out of every journey, and never miss a relevant promotion or loyalty point again.

CaltexGO is now accepted at Caltex service stations island-wide.

“It took around a year to develop the fuel payment app in-house, with co-creation and ideation support from Visa International, and quiet trials by local Caltex friends and family,” shared Michael Low, Manager, International Sites & Card Systems, Chevron Singapore.

The potential size of the prize has also proved an incentive for Chevron, given the corresponding appetite in the Singapore pilot market.

A 2016 report commissioned by the Monetary Authority Singapore (MAS) highlighted that Singapore’s mobile penetration rate sits at 149 percent – one of the highest in the world.

Hamburg-based market research firm Statista confirms this as an ongoing trend, citing Singapore’s mobile point of sale (POS) payments segment transaction value at US$844 million in 2018, with expectations to grow by more than a third come 2022 with 1.9 million mobile payment users.

Fast, convenient and cashless payment for the petrol from the comfort and safety of your car.

Fast, convenient and cashless payment for the petrol from the comfort and safety of your car.

Safety requirements at the service station have not changed.

“The fuel payment app is a step change for the local petrol station industry, and aligns with Singapore’s pursuit towards a cashless economy. We’ve listened to our customers’ demand for fast and friendly service, and this is another payment option to help motorists get back on the road in less time towards a more enjoyable journey,” said Shahid.

Drivers should use their phones, after their vehicle’s engine is switched off, inside an enclosed stationary vehicle or when inside the convenience store.

Mobile phone use remains a source of distraction, with increased personal safety risks from unpredictable vehicular traffic on the forecourt.

As a safety precaution, customers are reminded to be mindful of their surroundings and focus on the refueling task at hand.

CaltexGO is available from app stores for any device running on Apple iOS 10/Android 5.1.1 or later.

Motorists enjoy an additional 2 percent off their first mobile payment transaction.

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