James Holman (Copywriter) and Nuno Teixeira (Art Director) from TBWA, Singapore has won the prestigious Young Lions Print Competition at the 2012 Cannes Lions advertising festival.
Winning entry from Singapore for the Young Lions Print Competition at the 59th Cannes Lions International Festival of Creativity.
Second and third places go to United Arab Emirates and Belgium.
The Young Lions Competition is designed to catapult the careers of rising stars that are set to redefine the future use of imagery in advertising.
First runner-up from the United Arab Emirates.
The Young Lions Competition is being sponsored by Getty Images for the 15th consecutive year.
Getty Images was the exclusive content provider for the competitions, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival collections.
This year’s brief, disclosed to competitors on 16 June, was set by Control Arms – a global civil society alliance campaigning for a “bulletproof” Arms Trade Treaty, founded by Oxfam.
The society disclosed a brief to raise awareness amongst State leaders and negotiators at the United Nations in the build up to the Arms Trade Treaty meetings in July of this year.
Second runner-up from Belgium.
41 teams, comprising of an Art Director and Copywriter under 28 years of age, had just 24 hours to interpret the brief and develop a print advertisement, using content sourced from Getty Images’ range of creative, editorial and archival collections.
The work was scrutinised by the Jury members, headed up by this year’s Cannes Lions Jury President, Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather.
