Archive for April 10th, 2012

Can’t afford a Leica S2? Rent one!

Tuesday, April 10th, 2012

The Leica S2 comes with a hefty price-tag: S$32,550. Now you can rent one from the Camera Rental Centre, at S$588 per day, together with a choice of two lenses.

The medium format professional camera system - Leica S2.

The medium format professional camera system - Leica S2.

The available lenses are the Elmarit-S 30mm f/2.8, Summarit-S 35mm f/2.5, Summarit-S 70mm f/2.5 and the APO-Macro Summarit-S f/2.5.

“This rental program offers photographers a chance to test-drive the S2 under their preferred time and desired duration,” said Sunil Kaul, Managing Director of Leica Camera Asia Pacific.The retail prices for these lenses range from S$6,560 to S$9,630.

Special arrangements can be made to cater time for photographers who wish to get acquainted with the 37.5-megapixel camera before using it for a shoot.

Upon request, Leica lens adapters for the Mamiya 645, Pentax 67 and Hasselblad V system are available too, at no extra charge.

Camera Rental Centre
email: info@camerarental.biz
tel: +65 9650 4158

The medium-format Leica S2 is built with a weather-sealed body that ensures that photographers can shoot even in the most extreme conditions.

High-speed, accurate autofocus aids photographers to nail the perfect shot, frame after frame.

Facebook to buy Instagram photo app for US$1 billion

Tuesday, April 10th, 2012

US$100 billion Facebook Inc has agreed to fork out US$1 billion in cash and stock to acquire the photo-sharing application for smartphones. The deal is expected to be completed this quarter.

Is Instagram worth one-hundredth of Facebook?

Is Instagram worth one-hundredth of Facebook?

Facebook is probably looking at attracting the users of mobile devices through its acquisition of Instagram – its biggest acquisition yet.

“Instagram, owned by San Francisco-based Burbn Inc, was valued at $500 million after raising about $60 million last week from investors,” Bloomberg was told.The idea is to attract the advertisers interested in reaching the mobile users.

Instagram started out as the top free photo-sharing app on Apple’s App Store with more than 30 million users.

Only last week, the company introduced the app for Android devices as well.

Instagram has only 13 employees so the offer works out to some US$76 million per employee, according to the Los Angeles Times.

“We need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently,” – Zuckerberg wrote on his Facebook fanpage.Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger with a seed funding of about US$500,000.

It subsequently raised US$7 million in 2011, when it had 1.75 million users, according to Bloomberg.

California-based Facebook is the biggest social-networking service today and intends to raise US$5 billion in its initial public offering (IPO) – which is to date the biggest IPO for an Internet company, valuing it at US$100 billion.

Facebook’s CEO, Mark Zuckerberg, said it plans to let Instagram retain its independence, in an effort to reassure Instagram users and potential advertisers.