For its launch of the Lumia 800 and Lumia 710, Nokia has made it clear that it is not just launching these two handsets.
Niklas Savander, Executive Vice President, Markets, Nokia Corporation flew in from Finland to expound the virtues of the Lumia product line in Singapore.
Instead, it is launching a holistic mobile experience for the smartphone user – from the hardware performance to the software user interface, right down to the ecosystem of applications for users and development tools and environment for developers.
Tracey Fellows, Area Vice President, Microsoft Asia Pacific
The launch event was a testimony to this holistic approach.
There were customized sessions to woo different segments of that ecosystem.
The first session of the day was a “fireside chat” where Nokia and Microsoft executives briefed developers how they are developing and building the ecosystem.
Nokia is working with global and local developers to create new, innovative and differentiated apps and content for all Nokia devices.
Emphasis has been placed on supporting local developers transition to develop for the Windows Phone platform.
Ask Andrej Sonkin about how excited he is with the Lumia. He is the Head of Smart Devices for Nokia Southeast Asia Pacific.
It is also partnering with local institutions to actively develop applications.
This was followed by the keynote conference when the actual products were launched, and guests and media had a chance to hands-on the handsets and accessories.
Key executives from both Nokia and Microsoft were on hand for interviews to go into details with their plans for the Singapore market and their local focus, as well as the product specifications for the Nokia Lumia range of products.
The launch event was wrapped up with a bum-boat ride to Clark Quay for a party at Read Bridge.
