PRADA and LG Electronics today renewed their mobile phone partnership and will co-develop the PRADA phone by LG 3.0 for launch by early 2012.
Some teaser design sketches of the PRADA phone by LG 3.0
In the partnership that was signed in Seoul, Korea, LG will be PRADA’s exclusive mobile phone partner. The collaboration first began in 2006 and resulted in two premium mobile phones being introduced in 2007 and 2008.
Paul Bae of LG with Stefano-Cantino of PRADA
The PRADA phone by LG 1.0, which was the world’s first touch screen mobile phone, sold over one million units. It is now part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
PRADA phone by LG 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.
This phone will join the ranks of the BlackBerry smartphone from Porsche Design, also slated for launch in early 2012.
