Misfit Shine – the latest activity monitor to join the ranks of fitbit One and Flex, Nike Fuelband and Jawbone Up – is now available in Singapore.
Selling for S$169.90, the Misfit Shine comes with a clasp and sport band, and is compatible with iOS devices.

Unlike other activity monitors on the market, the Misfit Shine is waterproof – up to 50 metres. Can you spot the Shine clasped on the swimmer’s che?
Shine is made by Misfit Wearables, a Silicon Valley startup co-founded by Sonny Vu, Srihar Iyengar and John Sculley – former CEO of PepsiCo and Apple.

Founders of Misfit Wearables: (from left) Srihar Iyengar, Sonny Vu and John Sculley – former CEO of PepsiCo and Apple.
The company was founded in October 2011 and the Misfit Shine is its first product. The device is manufactured in Korea.
Sculley was in Singapore to brief the media on the trends of activity monitoring and the development of the Misfit Shine.