The 2022 lineup that Sony Electronics is introducing for its Bravia XR televisions features XR Backlight Master Drive Technology for the new Mini LED models. Price & Availability below.
The new Bravia XR television series from Sony Electronics includes the MASTER Series A90K and A80K 4K OLED models, the X95K 4K Mini LED model and X90K 4K LED model.
Powered by Cognitive Processor XR, the XR Backlight Master Drive precisely controls the latest generation Mini LED backlight in the X95K series for “incredible” brightness.
“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection. With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience,” said Melvin Pang, Head, Field Marketing Division, Sony South East Asia.
Sony boasts that the new technology allows viewers to “enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights”.
When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.
The lineup also includes new features that customise and enhance at-home entertainment.
Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any lighting conditions.
More details below from the press release.
