New arrival: Fujifilm Instax Square SQ10 instant camera

Fujifilm launches its first hybrid instant camera in its new square format printout. Available worldwide 19 May 2017: S$499.

The SQ10 is the first hybrid camera in Fujifilm’s Instax range of instant cameras that is equipped with a digital image sensor.

Photos taken can be stored in an external microSD card (sold separately) for immediate or future printing on the camera itself on the go.

The photos taken can be digitally edited on the camera for brightness and contrast, with the addition of 10 Instagram-like filters and a vignette effect before printing. The SQ10 sports a 3-inch TFT colour LCD monitor with approximately 460k dots.

The SQ10 has 3.5 megapixels (1920 x 1920) and has a fixed aperture (F2.4) and focal length 28.5mm (35mm format equivalent).

The photos can be transferred via the microSD card – each gigabyte of memory stores up to 1000 photos.

The camera itself has an internal memory for up to 50 images.

The square aspect ratio of the printout is also new in the Instax series and comes in a standard pack of 10. The printout measures 86 x 72mm while the photo on the printout measures 62 x 62mm.

The digital image sensor in the SQ10 enhances the image quality of photos taken and enables the camera take better pictures in low-light.

The SQ10 is also able to take macro pictures from distances of 10cm.

There are also two shutter release buttons – one on each side at the front – for both left and right-handed users.

New functions include automatic exposure control, human detection, autofocus and a self-timer of 2 or 10 seconds. The rechargeable battery (NP-50) is good for up to 160 shots and is charged via a micro USB cable.

Shutter speed can be set from 1/29500sec to 1/2sec, with a bulb mode of up to 10sec exposure.

The auto ISO ranges from 100 to 1600 and there is a built-in flash on the front.

White balance is automatic while the autofocus is a single AF (contrast-detect TTL, with AF illuminator).

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