Archive for the ‘Fujifilm’ Category

New arrival: Fujifilm Instax Square SQ10 instant camera

Friday, May 12th, 2017

Fujifilm launches its first hybrid instant camera in its new square format printout. Available worldwide 19 May 2017: S$499.

The SQ10 is the first hybrid camera in Fujifilm’s Instax range of instant cameras that is equipped with a digital image sensor.

Photos taken can be stored in an external microSD card (sold separately) for immediate or future printing on the camera itself on the go.

The photos taken can be digitally edited on the camera for brightness and contrast, with the addition of 10 Instagram-like filters and a vignette effect before printing. The SQ10 sports a 3-inch TFT colour LCD monitor with approximately 460k dots.

The SQ10 has 3.5 megapixels (1920 x 1920) and has a fixed aperture (F2.4) and focal length 28.5mm (35mm format equivalent).

The photos can be transferred via the microSD card – each gigabyte of memory stores up to 1000 photos.


IT Fair: PC Show 2015 (4-7 June) @ Singapore Expo Halls 5 & 6

Wednesday, May 27th, 2015

The 25th edition of Singapore’s longest running information technology (IT) and consumer electronics show returns for four days from June 4-7 at the Singapore Expo, Halls 5 and 6, 12-9pm daily (admission FREE).

PC Show from June 4-7 at the Singapore Expo, Halls 5 and 6, 12-9pm daily (admission FREE).

PC Show from June 4-7 at the Singapore Expo, Halls 5 and 6, 12-9pm daily (admission FREE).

For PC Show 2015, I’ll be compiling selected promotions and flyers from the exhibitors in a photo album on the Facebook page.

You can browse the album or directly access a specific flyer via the list of links below.

Promotions/Flyers in alphabetical order


IT Show 2012 promotions: Fujifilm

Friday, March 9th, 2012

Fujifilm will be at the IT Show 2012 in Suntec Singapore at Level 4, Hall 402, Booth 8130.

Fujifilm has the FINEPIX compact cameras and X-series retro camera for better quality photos.

Fujifilm has the FINEPIX compact cameras and X-series retro camera for better quality photos.

Check out the discounted prices and free gifts for their FINEPIX compact cameras and beautifully retro X-series higher-end cameras.

View or download their IT Show 2012 promotional flyers below.


New MIL camera: Fujifilm X-Pro1

Wednesday, February 22nd, 2012

Fujifilm launched the X-Pro1 mirrorless interchangeable lens (MIL) camera in Singapore today.

The 16-MP retro beauty will be available here in March at S$2,400 for the camera body and S$900-S$1,000 for a basic lens. (All prices include 7% GST.)

Fujifilm X-Pro1 mirrorless interchangeable lens camera (Body only: S$2,400)

Fujifilm X-Pro1 mirrorless interchangeable lens camera (Body only: S$2,400)

First interchangeable lens camera in Fujifilm's X series.

First interchangeable lens camera in Fujifilm's X series.

First impressions

I tried out the camera during the launch event.

First impression, apart from the exorbitant price-tag, is that the retro design is incredibly beautiful.

It is relatively big and heavy compared to other MIL cameras.

But I love the direct controls enabled by the dials and well-placed buttons all over the camera.

You can adjust the shutter speed and exposure compensation on knurled metal dials on the top of the camera, and the Side view of the Fujifilm X-Pro 1 MIL cameraaperture in ⅓ stop increments on a ring on the lens itself.

The shutter release also had the firm but springy feel reminiscent of film SLRs.

Focus was fast and pictures came out sharp and vividly coloured, with little noise even at high ISO and low light.

It’s definitely a camera to drool over.

The X-Pro1 is the first MIL camera from Fujifilm and features a 16-megapixel APS-C X-Trans CMOS sensor, a new X lens mount, a Hybrid Multi Viewfinder, and three prime lenses.

Three prime lenses have been launched together with the X-Pro1.

Three prime lenses have been launched together with the X-Pro1.

The sensor is physically larger than the 1-inch sensor in the Nikon J1/V1 MIL offering, and the four thirds and micro four thirds sensors in the MIL and DSLR cameras from Olympus and Panasonic.

The APS-C sensor has a crop factor of 1.5 and is the same size as those found in the Samsung NX and Sony NEX series of MIL cameras and most DSLRs.

New sensor colour filter array

Fujifilm claims that the X-Pro1 can produce pictures with lower noise and greater detail than other MIL and DSLR cameras.

The usual optical low pass filter – which reduces moire and false colour generation at the expense of image detail resolution – has been foregone.

The X Trans CMOS sensor has a new array design for its colour filter to remove moire.

The X Trans CMOS sensor has a new array design for its colour filter to remove moire.

Instead, a new colour filter array in the sensor array has replaced the usual Bayer-patterned array to reduce moiré in photos containing stripes/chequered patterns or other regular/repeating patterns.

16-megapixel APS-C sensor

16-megapixel APS-C sensor

In the array, RGB pixels are arranged in 6×6 pixel sets with high aperiodicity (randomness).

Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours.

These are problems that occur in conventional arrays when shooting stripes and other repeating patterns.

The new sensor array contains slightly more green sensor elements than the traditional Bayer array, and is inspired by the irregular physical dispersion of silver halide particles in film, which did not suffer from moiré problems.

Fujifilm X-Pro 1 MIL camera The additional image processing demands required by the new array is met by a new EXR Processor Pro which will maximise the full potential of the X-Trans CMOS sensor and deliver high speed and high precision image processing.

Prime FUJINON XF lenses

Three compact XF FUJINON fast aperture prime lenses will be available in March 2012.

The “XF18mmF2 R”, “XF 35mmF1.4 R” and “XF60mmF2.4 R Macro” lenses promise precise control over depth-of-field and excellent out-of-focus bokeh.

The new X-Mount has a short flange back distance of just 17.7mm.

The X-Pro1 and its accessories.

The X-Pro1 and its accessories.

Hybrid Multi Viewfinder

The Hybrid Viewfinder first appeared in the X100 and allows the user to instantly switch between an Optical Viewfinder and Electronic Viewfinder.

For viewing images in the brightest mode and to keep shutter lag to a minimum, users should choose the Optical Viewfinder.

Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to the Electronic Viewfinder.

This retro beauty has a high drool factor.

This retro beauty has a high drool factor.

Simulated film effects

Leveraging on Fujifilm’s photo film legacy, the X-Pro1 comes with 10 in-camera pre-canned special effects that simulate different types traditional film effects in the photos, from different film types to different film development techniques.

Check out the detailed features of the Fujifilm X-Pro1 below:


Fujifilm FinePix compact cameras for Spring 2012

Sunday, February 12th, 2012

Here is the Spring 2012 collection of compact cameras from Fujifilm. 11 of these models are being released for Singapore, out of which seven have already hit the shelves.

Fujifilm has a range of FinePix cameras ranging from the light and compact JZ100 to the superzoom HS25EXR.

Fujifilm has a range of FinePix cameras ranging from the light and compact JZ100 to the superzoom HS25EXR.

The FinePix cameras in the Spring collection are listed below.

Model SRP To release in Singapore?
HS30EXR S$799 Yes
HS25EXR S$699 Yes
JZ100 TBD Yes
JZ250 TBD Yes
S2980 S$299 Yes
S4200 S$379 Yes
S4300, S4400, S4500 No
SL260, SL280 No
SL300 S$519 Yes
XP150 S$469 Yes
XP50 S$329 Yes

Key specifications for those models being released in Singapore are tabulated below.


Compact camera winners at the XXI TIPA 2011 awards

Saturday, April 30th, 2011
Compact digital cameras took up seven out of 40 categories evaluated by the 29-member magazines of the Technical Image Press Association (TIPA) this year. Winners include Nikon, Canon, Olympus, Samsung, Fujifilm and Panasonic.

Compared to the four categories for DSLR cameras, there were seven categories for compact digital cameras.

Founded in 1991, the Technical Image Press Association (TIPA) comprises 29 independent photo & imaging magazines from nine European countries plus Australia, Canada, China, USA and South Africa.

This is the 21st installment of the annual awards.

The winners for the seven compact digital camera categories are tabulated below.

Category / Winner TIPA citation
Best General Compact Camera 

Best DSLR Entry: Canon EOS 600D / Rebel T3i / Kiss X5


The Nikon COOLPIX P300 is a stylish compact camera with a remarkably powerful f/1.8 lens, starting at 24mm (35mm equivalent) with 4.2x optical zoom. High Refraction Index glass further ensures sharp images with high contrast. Combined with its powerful 12.2 Megapixel back-illuminated CMOS sensor, this camera gives excellent image quality even in dim lighting conditions. The P300 can film in Full HD (1080p), but also in slow motion with a recording speed of up to 120fps.
Best Expert Compact Camera 

Best DSLR Advanced: Nikon D7000


The Olympus XZ-1 has one of the fastest zoom lenses in its class, the iZuiko f1.8-2.5 6.0-24mm (28-112mm equivalent angle of view in 35mm cameras.) Rather than succumb to the continuing Megapixel race, the light-reception area of each pixel of the 1/1.63-inch, 10 Megapixel CCD has been doubled. The XZ-1’s AF illuminator, Dual Image Stabilisation, Low-Light mode that automatically adjusts the ISO sensitivity up to ISO 3200 and the compact size all add up to an exciting “candid” camera that also offers advanced manual controls.
Best Premium Camera 

Best DSLR Expert: Olympus E-5

FinePix X100

Fujifilm’s FinePix X100 offers unrivalled image quality for a compact camera, thanks to its APS-C format CMOS sensor and Fujinon 23mm f/2.0 lens. The Hybrid Viewfinder uniquely combines the ‘bright frame’ window-type optical viewfinder found in high-end film cameras, and the electronic viewfinder system of fixed single lens or digital compact system cameras, offering the user ‘the best of both worlds’. Added to the package is a newly-developed EXR Processor, which combines all the latest Fujifilm image processing technology.
Best Compact System Camera
Entry Level 

Best DSLR Professional: Pentax 645D


The Samsung NX100’s new body design drastically revises the ‘DSLR look-alike’ concept found in other compact interchangeable lens cameras, and is a bold step from the company’s previous NX10/11 designs. This brings it into direct competition with other Compact System Cameras. Impressive features include a vivid 3-inch AMOLED screen, an APS-C size sensor and a line of high-tech iFunction lenses. This promising new series of optics blazes new viewing and camera control paths by allowing the user to program numerous functions right from the lens.
Best Compact System Camera

Best DSLR Professional: Pentax 645D

Lumix DMC-GH2

The Panasonic Lumix DMC-GH2 is a true ‘hybrid’ photo and video camera, where video is no longer just an additional function. The DMC-GH2 features full HD 1920×1080, 60i (NTSC) / 50i (PAL) smooth, high quality video recording with 60p (NTSC) / 50p (PAL) output in addition to the high quality photo, a world’s first for cameras in this category. The DMC-GH2 can be operated through an intuitive touch control screen. For example, just tapping a subject on the screen will make the camera focus with a speed that rivals the best DSLR’s on the market.
Best Superzoom Camera 

Best DSLR Professional: Pentax 645D

SX230 HS

The Canon PowerShot SX230 HS features a 12.1-Megapixel HS System with high-sensitivity CMOS sensor, and a 14x optical zoom (28-392mm equivalent) with optical image stabilisation. A 3-inch LCD screen, with 100% frame coverage, makes for easy viewing and menu control. TIPA members were impressed with features such as Full HD 1080p video with Dynamic Image Stabilizer, a new GPS function (including supplied Map Utility software) and a high-sensitivity CMOS sensor coupled with Canon’s DIGIC 4 processor that reduces noise levels even at the higher ranges (up to ISO 3200).
Best Rugged Compact Camera 

Best DSLR Professional: Pentax 645D

Lumix DMC-FT3 / DMC-TS3

The Panasonic Lumix DMC-TS3/FT3 is waterproof to a depth of 12m and dust-proof equivalent to the IPX8 and IP6X standard. It has an integrated GPS function, ideal for photographers who want to shoot in the great outdoors and record their exact position during that shoot. The camera has a built-in compass, altimeter and barometer to show and record altitude, barometric pressure and orientation data. The barometer also works as indicator for depth underwater. Thanks to its location awareness, the internal clock of the camera is automatically adjusted to the local time.