Posts Tagged ‘Tiger’

Tiger Beer celebrates Singapore’s 49th birthday

Saturday, August 2nd, 2014

Around this time of the year, Singapore gets all excited about celebrating its birthday.

For this year’s National Day, Singapore’s local brew celebrates the nation’s 49th year of independence with a series of activities to engage the populace.

This is the first time that Tiger Beer is shedding its corporate colours to don the national colours. The limited edition red and white livery comes in packs of 10 330ml cans, retailing at a recommended price of $25.60 at all major supermarkets and hypermarkets.

This is the first time that Tiger Beer is shedding its corporate colours to don the national colours. The limited edition red and white livery comes in packs of 10 330ml cans, retailing at a recommended price of S$25.60 at all major supermarkets and hypermarkets.

Firstly, Tiger Beer is shedding the iconic blue livery on its beer cans to put on a patriotic red and white design.

It is also going back to the basics of how Singaporeans have come to adore the quirks and nuances of their uniquely Singaporean culture, Tiger Beer also collaborated with YouTube stars Tree Potatoes to produce a video titled “You Know You’re Singaporean When..”.

With these initiatives, Tiger Beer has also kick-started a crowd-sourced movement to get Singaporeans to participate in 49 acts of pride over a period of seven days, from 1 to 7 August 2014.

Read more about Tiger Beer’s celebratory initiatives below.

(more…)