The world’s largest gaming website has launched an Asian edition. IGN Asia Pacific will cover – in English, Chinese and Malay – 10 markets in the region.
IGN Asia Pacific is under the day-to-day operation of the publishing team at Blah! Asia, a division of the Asia Pacific social entertainment media house Spiral Media.
Veteran games industry figure Maxime Villandré will serve as the Editor-in-Chief of the new edition, managing editorial teams based in Kuala Lumpur and throughout Asia.
Countries covered include Singapore, Malaysia, the Philippines, Hong Kong and China.
IGN.com is the world’s most popular games and entertainment network and the new deal significantly grows IGN’s local presence in one of the world’s largest and fastest growing gaming regions.
Asia Pacific joins licensed IGN sites now live in Germany, Sweden and the Middle East.
According to Comscore, IGN is the largest Video games and entertainment news publisher in the Asia Pacific region across all markets, far larger than its closest competitor Gamespot.