Posts Tagged ‘Sony’

PlayStation games that are “Made-in-Singapore”

Monday, September 5th, 2011

Come 2012, the game that you play on your Sony Playstation could be made-in-Singapore. That is the vision for the Memorandum of Understanding signed today between Nanyang Polytechnic and Sony Computer Entertainment Asia.

The 5-year Memorandum of Understanding (MOU) will renew the partnership between Nanyang Polytechnic (NYP) and Sony Computer Entertainment Asia (SCE Asia) a year ahead of the existing agreement signed in December 2009.

Mr. Tetsuhiko Yasuda, President, Sony Computer Entertainment Asia and Mr. Chan Lee Mun, Principal & CEO, Nanyang Polytechnic at the MOU signing ceremony.

Mr. Tetsuhiko Yasuda, President, Sony Computer Entertainment Asia and Mr. Chan Lee Mun, Principal & CEO, Nanyang Polytechnic at the MOU signing ceremony.

Both parties will be nurturing the first ever student-initiated Sony PlayStation Minis game, developed by 21-year-old NYP graduand Hoong Boon Wai. They will also continue their partnership in the NYP Games Resource Centre, the only Sony PlayStation games development and training centre in Southeast Asia.

Mr Hoong Boon Wai (right), Nanyang Polytechnic graduate and Founder of Dark Potato Studios, demonstrating his game to Mr. Tetsuhiko Yasuda.

Mr Hoong Boon Wai (right), Nanyang Polytechnic graduate and Founder of Dark Potato Studios, demonstrating his game to Mr. Tetsuhiko Yasuda.

The S$4 million Games Resource Centre will provide the resources and facilities for lecturers of NYP’s Diploma in Digital Entertainment Technology (Games) and Diploma in Digital Media Design (Games) to guide and mentor students from these courses. By 2015, NYP expects to train at least another 800 students and games development professionals through its two diploma programmes and Specialist Diploma Games Development.

Companies such as Red Hare Studios can also use the development tools in the centre for games development. Dr Koh Wee Lit from Red Hare Studios has developed a game – Spell Caster – in the centre that is planned for release in 2012.

Hoong’s 2D arcade shooter game, called PhaseShift, may also be launched in 2012 by his startup – Dark Potatoes Studios.

Two other local startups setting up taking advantage of the partnership include SBA Mobile Solutions and Gamma Games.

Sony aims for 15% market share for interchangeable lens cameras

Wednesday, February 23rd, 2011
Sony wants to increase its market share from 11% of global SLR camera sales in 2009, to at least 15% market share by March 2011.

Sony aims to increase its market share for Interchangeable Lens Cameras

Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March, Masashi Imamura, president of the Personal Imaging & Sound Business Group told Bloomberg in an interview in Tokyo yesterday.

Interchangeable lens cameras is the fastest growing segment of digital imaging devices last year. Sales of SLR cameras increased 30% in the past year, more than twice the 13% growth by compact cameras, according to the Camera & Imaging Products Association, a Tokyo-based industry group.

In a report from research company IDC in April last year, leading the race was Canon which sold 45% of the world’s SLR cameras, followed by Nikon which sold 34%. Sony was in third place, accounting for 11% of the 9.77 million units sold in 2009. In the previous four years that it has been in the segment, Sony has garnered about 10% of the market share.

It bought the high-end camera business of Konica Minolta Holdings in 2006 when Konica ended its 130-year-old camera business to focus on printers.

Sony, which also manufactures the Cyber-shot compact cameras, has been aggressively introducing new models in its pursuit to grab market share from the two leaders.

The maker of alpha-series DSLR cameras introduced its NEX cameras (NEX-3 and NEX-5) in June 2010. These cameras feature the large sensors of traditional DSLRs, do away with the use of the reflex mirror and optical viewfinder, while allowing the camera lens to be changeable.

Like the Micro Four Thirds mirrorless cameras from Olympus and Panasonic, the NEX cameras offer the image quality of traditional DSLRs, the flexibility of using different lens for different shooting situations, yet enjoy a reduced bulk.

Sony also launched a slew of new models in its existing Alpha line in September. These include the SLT A55 and A33, which replace the traditional reflex mirror between the lens and the sensor with a stationary translucent mirror. This also makes the camera smaller and improves the auto-focus performance of the camera.

C.J.P.C. Camera Grand Prix 2010 Award Winners

Thursday, May 20th, 2010
Olympus PEN E-P1: CJPC 2010 "Camera of the Year" & "Readers Award"

Olympus PEN E-P1: CJPC 2010 "Camera of the Year" & "Readers Award"

The winners of the annual C.J.P.C. (Camera Journal Press Club) awards have been released. The Olympus PEN E-P1 has won both the top awards of “Camera of the Year” as well as “Readers Award”. The “Editors Award” went to the Canon EF 100mm F2.8L Macro IS USM and Sony back-illuminated CMOS Sensor “Exmor R”.

Olympus PEN E-P1: CJPC 2010 "Camera of the Year" & "Readers Award"

Olympus PEN E-P1: CJPC 2010 "Camera of the Year" & "Readers Award"

The Olympus PEN E-P1 was selected from a shortlist of 199 cameras introduced in Japan between 1 April, 2009 and 31 March, 2010. This is the first Olympus camera to receive the Japan Camera Journal Press Club’s highest honor since the inception of the Japan Camera Grand Prix awards in 1984. Previous “Camera of the Year” winners include the Canon EOS 5D Mark II in 2009 and the Nikon D3 in 2008.

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