Leica showcased its slew of new products in an intimate session on the 32nd storey of Orchard Mandarin Hotel in Singapore.
This is part of Leica’s series of Das Wesentliche events in its main markets, after the inaugural event in Berlin last week. Prices in SGD below includes 7% GST.
Leica M Monochrom with the APO-Summicron-M 50mm f/2 ASPH lens, Leica M9-P »Edition Hermès«, and the Leica X2.
“Das Wesentliche” means “The Essentials” in German.
It reflects Leica’s intent to focus on just the essentials in the design of their slew new products – to the point of being minimalistic.
The new products are:
- Leica M Monochrom
- Leica APO-Summicron-M 50mm f/2 ASPH
- Leica M9-P »Edition Hermès«
- Leica M9-P »Edition Hermès« – Série Limitée Jean-Louis Dumas
- Leica X2
- Leica V-Lux 40
- Leica S-Adapter H
The first Das Wesentliche event debuted in Berlin on 10 May.
The new products that were launched in Berlin are now being brought around the world to Leica’s main markets, including Tokyo and Singapore.
The Leica M Monochrom is an 18-megapixel full-frame digital rangefinder camera that shoots only in black-and-white.
It will be available in Singapore (S$12,260) in black chrome from August onwards.
Leica APO-Summicron-M 50 mm f/2 ASPH
The Leica APO-Summicron-M 50 mm f/2 ASPH lens has also been launched.
Leica describes it as its most outstanding lens. It will be available in Singapore (S$10,900) from the end of July 2012, in black finish.
Two limited editions of the Leica M9-P have been introduced to commemorate the close relationship between Leica and renowned Parisian house Hermès.
The limited edition Leica M9-P »Edition Hermès« is already available now (US$25,000) although only 300 will be available worldwide.
It comes in either single-lens or triple-lens kits. Both the camera body, lenses, camera bags and accessories have been specially designed by automotive designer Walter de’Silva.
Leica S-Adapter H for the S2
An even more exclusive Leica M9-P »Edition Hermès« – Série Limitée Jean-Louis Dumas will be available (US$50,000) in June 2012. Only 100 sets will be available worldwide. Each set will come with three lenses.
The 16.2-megapixel (effective pixels) Leica X2 is a compact camera with a huge sensor. The APS-C format CMOS image sensor is as big, if not bigger than many DSLRs.
It is targeted towards semi-professional photographers and photography enthusiasts. It will be available in Singapore (S$2,980) from June 2012.
Leica V-Lux 40 with 20x optical zoom
Another new compact camera is the 14.1-megapixel (effective pixels) Leica V-Lux 40, with a 20x optical zoom from 24 to 480 mm (35mm equivalent).
It will be available in Singapore (S$990) from June 2012 onwards.
Finally, the new Leica S-Adapter H enables the use of Hasselblad H lenses on the Leica S2.
It is now available (S$2,725) in Singapore.
