Posts Tagged ‘Lytro’

Lytro camera now available in Singapore – introduces manual controls

Tuesday, October 16th, 2012

Lytro cameras have been launched in Singapore. RRP is S$648 (8GB) and S$778 (16GB). Lytro has also introduced manual controls in its cameras.

The Lytro light field camera is now available in Singapore, with manual controls, and in Red Hot, Electric Blue or Graphite. RRP is S$648 (8GB) and S$778 (16GB).

The Lytro light field camera is now available in Singapore, with manual controls, and in Red Hot, Electric Blue or Graphite. RRP is S$648 (8GB) and S$778 (16GB).

The Lytro camera captures all the light traveling in every direction in a scene.

“Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography.

The camera enables photographers to refocus a picture after it’s taken, so that different subjects in the photo can be brought into focus for creative composition.

These living pictures can be shared online with friends and family.

Lytro, creator of the world’s first consumer light field camera, also announced the introduction of manual controls.

These will ship with new cameras purchased, and as a free firmware update for existing customers.

With these easy-to-use manual controls, Lytro photographers can take even more creative pictures in a wide variety of conditions – from low light settings to high-speed subjects.

The new controls are:

  • Shutter Speed – By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
  • ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
  • Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
  • Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.

You can view some sample pictures shot using manual controls here.

The Lytro camera is available from today in the following retail locations in Singapore.

  • Challenger Store (Funan)
  • EpiCentre (313@Somerset)
  • Parisilk Electronics & Computers (Holland Village)
  • South Asia Computer (Funan)
  • SONG Brothers (Sim Lim Square)
  • Sprint-Cass Duty-Free Shops (Singapore Changi Airport, Terminal 2 & 3)

 

this WEEK in TECH – a selection of interesting events

Sunday, October 14th, 2012

Here’s a selection of interesting tech events happening this week (14-20 October 2012). It is not an exhaustive list and represents only a sampling of events that gives a taste of the tech pulse in Singapore.

What are some of the more interesting tech events happening in Singapore?

What are some of the more interesting tech events happening in Singapore?

This week sees the continuation of buzz building up to the General Availability of Windows 8. Intel, Samsung, HP and Sony have already showcased their respective offerings. Next week, Microsoft will be releasing Windows 8 on 26 October 2012.

Audiophiles can look forward to the launch of Swiss Piega handmade speakers by Atlas Singapore, while photographers finally see the Lytro light field camera officially launched in Singapore.

The much anticipated Samsung GALAXY Note II and GALAXY Camera will be launched at the Ritz-Carlton; while BlackBerry and ZALORA join hands to present a fashion show inspired by the BlackBerry Bold smartphones.

On the enterprise side, Progress Software and NCS are talks about growth in big data and the realtime analytic industries, while DPM Teo Chee Hean opens Techventure 2012.

Finally, wrap up the week with a bit of fun and learning at Canon Imaging Academy, shooting out-and-about Singapore and learning about shooting stock photos along the way.

15 October (Sunday)

BlackBerry JamHack 2012

5-city, 3-day, 40-hour hackathon organised by 5 developer groups & communities in Asia Pacific, supported by RIM.

Culminates in App Pitches on the last day on 15 Oct.

Venue: Delhi, Bangalore, Singapore, Kuala Lumpur, Manila


15 October (Monday)

Realtime analytics for business

Progress Software and NCS talks about growth in big data and realtime analytic industries.


16 October (Tuesday)

Lytro launch

Official launch of the Lytro light field camera in Singapore.

Venue: Clarke Quay


17 October (Wednesday)

Samsung launch of GALAXY Note II and GALAXY Camera

Launch of Samsung’s latest products in Singapore.

Venue: Ritz-Carlton


17-18 October (Wednesday to Thursday)

Techventure 2012

This year’s theme, “Äsia.Innovation.Renaisance”, highlights the economic transformation in Asia and opportunities for businesses from technological innovation.

Venue: Marina Bay Sands


18 October (Thursday)

Fashionably Bold

BlackBerry and ZALORA collaborates on a fashion show inspired by the BlackBerry Bold smartphones.

Venue: 72-13 Mohammed Sultan Road


19 October (Friday)

Piega launch by Atlas

Swiss Piega launching a range of exclusive handmade speakers in Singapore.

Venue: Atlas Showroom @ Windstedt


20-22 October (Saturday to Monday)

Singapore iStockalypse

iStockphoto and Getty Images are partnering with Canon Singapore to organise this 3-day photo-workshop to shoot Singapore.

Theory on Saturday, followed by portfolio review on Sunday and out-and-about shooting on Monday.

Venue: Canon Imaging Academy