McAfee’s Global Digital Assets survey reveals that the price an average Internet user in Singapore places on his/her digital assets could get one a private university degree in Singapore.
Yet, consumers still do not adequately protect these assets across all their digital devices.
Nearly a quarter (24%) of Singaporean households now own more than five digital devices. Click to view enlarged and complete infographic.
The average Singaporean now own digital items (such as photos, videos and documents) with a total financial value of S$57,500.
McAfee Digital Assets 2013 study
The survey was conducted between 15 March and 9 April 2013 in US, Canada, Spain, UK, Italy, Germany, Japan, Australia, Singapore, India, Brazil & Mexico. There were 6,078 respondents.
This is roughly equivalent to one and a half year’s salary for the average worker in Singapore, who earns S$37,705 a year, according to the 2012 report of Department of Statistics Singapore.
