It’s Valentine’s Day today. This year, it coincides with Chap Goh Meh – the fifteenth and final day of the Chinese New Year – which many consider the Chinese Valentine’s Day. Here’s wishing all lovers a most romantic day/night!
Lots of lovey-dovey couples here, in the form of hugging salt and pepper bottles. I took this photo at the Hakaniemi Market Hall in Helsinki, Finland in summer. There were plenty of such charming craft stores for tourists and local Finns alike. Taken with a Nikon D600 with AF-S NIKKOR 24-120mm f/4G ED VR lens. Photo credit: John Tan.
In many places in the world that celebrate Valentine’s Day, boys buy flowers, chocolates and gifts for their girlfriends, wives, mistresses or lovers.
Actually, marketing practitioners should examine this so-called unique Japanese culture more closely.
Apparently, the practice has its roots in 1936 as part of the advertising campaign of chocolate makers in Kobe, but has captured the imagination of the Japanese populace such that it is widely practiced today.
Those chocolate makers must have been laughing to the bank, having created nation wide, recurring demand out of thin air.
Brilliant!
Sometimes the girl reciprocates.
In Japan, it is the girl who buys for the guys.
I know – because I received plenty on Valentine’s Day when I was in Japan.
The tradition in Japan is for girls to buy white chocolates (called giri-chocos – 義理チョコ) and give them to the guys.
This does not happen just between couples that are in a relationship.
