WeChat Singapore TVC stars Taiwan duo Rainie Yang and Show Lo

WeChat launches its first TV commercial in Singapore starring 杨丞琳 (Yang Cheng Lin) and 羅志祥 (Luo Zhi Xiang).

Taiwan super duo Rainie Yang (杨丞琳) & Show Lo (羅志祥)

Rainie Yang (杨丞琳) & Show Lo (羅志祥). Click for larger version to print your own poster of the Taiwan super duo.

WeChat is a social messaging application created by China’s Tencent.

It plans to expand its users in Singapore’s growing market for smartphone applications with its first TV commercial in Singapore beginning today.

As of January 2013, WeChat has hit the 300 million user accounts milestone globally.

Screenshots from WeChat

Screenshots from WeChat

In this 30-second TVC, Rainie and Show displayed romantic chemistry and playfulness through the use of WeChat’s simplest functions – text messaging, voice messaging and emoticon services.

WeChat’s star-studded TVC for Malaysia and Singapore features “Asia’s Dance King”, Show Lo and multi-talented artiste, Rainie Yang from Taiwan.

The pair joined forces as WeChat’s “Super-Duo Ambassadors” to create a lot of excitement and buzz for this new mobile messaging application.

Show and Rainie have been friends for a long time, and share a deep mutual understanding which allowed them to work closely together.

WeChat’s TVC illustrates how WeChat is designed to be convenient even in the midst of one’s busyness.

Rainie likes the WeChat Group Chat function as it “conveniently lets me arrange for meet-ups with my friends”.
Rainie Yang (杨丞琳)

Rainie Yang (杨丞琳)

WeChat also provides an innovative user-experience by infusing social networking capabilities into its versatile features.
“‘Moments’ is one of my favorite WeChat features. I am able to keep in touch with the people I love by simply posting pictures from my daily life with captions to tell my stories, and I enjoy the communication that takes place when people start commenting on them,” Show said.
Show Lo (羅志祥)

Show Lo (羅志祥)

Through WeChat, users are able to make friends and connect with one another in an instance with one click through features such as “Look Around”, “Shake” and “Moments”.
“Singapore is a very strong market like Hong Kong, Taiwan, Malaysia, and Thailand – we are witnessing a sturdy growth in mobile application platforms,” said Louis Song, Country Manager of Malaysia and Singapore in Tencent’s International Business Group.

Supported on Wi-Fi, 3G, and 4G data networks, WeChat is an extension of one’s social life to allow for creativity, fun, flexibility and convenience, all in an application.

The social networking mobile application is now available on the following operating systems: iOS, Android, Windows and Symbian.

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