This year’s contest will see a new videography category being introduced to celebrate more diverse perspectives across the country. This year’s theme is “Our World In Colour”.
Sony’s annual Alpha Creators contest is back for its fourth edition this year.
Boasting both a photo and video contest for the first time, content creators are being invited to capture and celebrate the beauty and vibrancy of Singapore, especially after a year of extraordinary change in 2020.
How to Participate
Until 26 September 2021, 11:59pm SGT, participants must submit their entry – comprising a single photo or a series of up to five images pertaining to the theme; or a video no longer than one minute, with a caption explaining how the colour scheme captured inspires their creativity.
The entry must be submitted on Instagram, using the dedicated hashtag #SonyWorldInColour and tagging @SonySingapore.
Participants must also follow @SonySingapore and make their Instagram accounts public in order to qualify.
Through the contest, Sony aims to bring together both amateur and seasoned creatives to challenge boundaries and rediscover the passion, positivity and inspiration that is all around us.
The contest will be judged by four key opinion leaders across both the photography and videography industries.
Judges for the Photography contest include professional photographer, Lee Aiksoon and creative designer, Aristelle Siew; and the judges for the Videography contest are Fashion and Lifestyle videographer Jaegen Tan and filmmaker and vlogger, Shawne Koh.
Four semi-finalists – two each from the photography and videography categories – will be selected to enter Phase 2 of the contest.
Prizes for Sony Alpha Creators 4.0 contest, for various categories. Click to enlarge.
Photography semi-finalists will go head-to-head to produce a one-of-a-kind photo series, whilst the videography semi-finalists will be challenged to create one final outstanding video.
The grand prize winners for each category will be crowned on 27 October 2021, and 10 honourable mention submissions will be featured on its digital gallery the same day.
Tags: Alpha, competition, contest, photography, Singapore, Sony
Do the photos must use Sony camera to take to participate in the contest?
No, you can use any camera brand. Check out the “How to participate” sidebar in the story to find out what is required to join. Good Luck!