I just watched the Oscar-winning Parasite during the week with the family. It was entertaining as a comedy and thought-provoking as a satire. Great movie. Here’s some data on how people searched about the movie during Oscar season.
A refreshing treatment of the age-old dichotomy between the haves and the have-nots.
My family and I watched the movie over dinner time and thoroughly enjoyed the dark but refreshingly directed satire, including my teenage son, although he did express a desire to take a hiatus from the genre in the coming months.
A friend of mine thought Parasite was a sci-fi/horror movie about aliens hijacking human bodies and spreading like a zombie apocalypse.
But I told him the Oscars do not typically give the top award to that genre.
So here’s what Google shared about the interest that global viewers showed in the first non-English language film to win the Oscar for Best Picture – instead of just the traditional Academy Award for Best International Feature Film.
As a Best Picture nominee in the week prior to the awards, Parasite was the third-most-searched nominee behind “1917” and “Jojo Rabbit”.
Incidentally, we’ve also watched Jojo Rabbit and found it an excellent movie. We’ll probably watch 1917 after my son’s hiatus.
What does winning the Oscars do for our career and business?
On Oscars day, Parasite searches jumped almost nine-fold to become top-searched.
If you run a Korean restaurant, you might want to start offering the Korean noodle dish ram-don (otherwise known as Jjapa Guri) which was featured in Parasite.
Since the Oscars, searches for “ram-don recipe” and “Asian supermarket” have increased by around four times globally – with countries like Denmark, US, Canada, Singapore and Australia being the greatest fans.
Parasite’s director, Bong Joon Ho, who also won Best Director, saw search interest in him increase 20 times, while interest in Korean cinema surging in the past month, with searches for “Korea” and “film” increasing by almost 50 percent – reaching their highest peak in a year.
Hope these trends and data provide some actionable insights for you and your business!
Tags: Academy, analytics, data, entertainment, Google, movies, Oscars, Parasite, Search, Tech Focus, trends